Kate Ferguson, CMO of the Sydney Children's Hospital Foundation, discusses the transformative strategies implemented at the Sydney Children's Hospital Foundation, focusing on integrated fundraising efforts, emotional storytelling, and innovative partnerships. 

She highlights the significant impact of their campaigns, the importance of connecting with donors through authentic narratives, and the future aspirations for pediatric healthcare. Additionally, Kate encourages professionals to consider careers in the non-profit sector, emphasizing the rewarding nature of such work.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.