The Golden Globe Award-winning actress is also a three-time founder of companies. More than a decade ago, she launched Fabletics, the membership-model activewear brand, and more recently, she’s launched King St. Vodka and wellness-supplement brand In Bloom. But before becoming an entrepreneur, Hudson did plenty of endorsement deals–and wanted more out of them than just being a salesperson. She thought: “What happens if I bet on myself?” and began taking a stake–and an active role in–the companies she chose to work with. In a wide-ranging and candid conversation with host Christine Lagorio-Chafkin, she explains how she builds missions of sustainability and wellness into her brands, and how she thinks about democratizing high-end products, which sometimes becomes a game of tight margins.