Kate Lewis is a self-professed 'sales enthusiast' and a massive fan of coaching to acheive results. She sets out a simple framework for how to implement coaching, and reveals why it often doesn't work. But what does she think about AI-driven coaching chat bots like Rocky.ai? Episode features: - Coaching puts a firework up the ass of training - Find your team cheerleader - Buy a bloody big umbrella Connect with Kate on LinkedIn, and find your host Fred Copestake at https://linktr.ee/fredcopestake