Kate Markland, Celia Champion, Dave James, Justin Blake discuss

- the client journey in the clinic and before the client even arrives

- the moments of truth which build trust

- communicating the client journey to the client

- the disconnect between what clients are buying and clinicians are selling

Enjoy listening

Kate Markland is joined by Physiotherapists Chris Mallows, Lieve Moyaert, Neil Sleeman, Diane Farebrother and Nick Worth Lieve shares with us the reopening plan for her clinic in Belgium, what she has in place to keep herself and clients Covid safe.

The conversation today centre's around

- understanding the concerns our clients might be facing when we reopen physical clinic space

- how to maintain communication your database on social media, by email and telephone

- making sure to communicate the client is the hero, and it is their journey

- Neil shares examples of what he has seen executed very well by Physiotherapy colleagues in Australia...

stay to the end and he gives you the perfect tagline to use in your clinic client communication!

Enjoy listening and we look forward to seeing you next week x

Blessings and positives found in Cirencester during a pandemic

Matt Frost, Senior Pastor from Cirencester Baptist Church discusses with Kate Markland the positives he is observing in Cirencester as result of Coronavirus.

He shares the creativity he is observing, the community connection and opportunity we all have to explore how we wish to spend our time and explore new activities and conversations from the safety of our homes.

Creativity, Innovation and The Cotswold Challenge

Product Designer Nigel Chute shares what The Cotswold Challenge is

- how it inspires and gives young people the opportunity to create and express themselves

- the inspiration behind the challenge

- the importance of collaboration in the creative process

- mitigating risk with trust in self and others Nigel also gives insight into how dreams and inventions can come true, it's what he makes happen everyday.

Positives for community and small business in Cirencester

Stephen Meyer, Business Navigator from Cirencester Growth Hub speaks to Kate Markland about the positives he is seeing the local Cirencester community including human connection and the level of support available for small businesses.

Enjoy listening x

Digital Marketing Manager Graeme McKee speaks with Kate Markland about how he manages many client task and projects to ensure timely completion.

Graeme shares how he sets expectations, manages and supports clients to make a plan and translates their ideas and vision in to a language designers can understand and interpret.

As well as strategy Graeme shares the tools he uses.

Top Tips

- Have a plan

- Make sure you have the tools and resources for successful execution

- Create a routine or rhythm to the day

- Have the discipline to stick to the routine

- Delegate with clear expectations

Kate Markland is joined by Maria Luke Cofounder of FixMe https://www.fixme.es/

FixMe was born out of realisation that the wellbeing industry can be considered a precarious industry, is very informal and lacks work:life balance and economic stability for the practitioners.

Maria and her colleague decided to address this with creation of FixMe, providing on-demand wellbeing with the benefit of convenience and quality for the client and stability for the practitioner.

They are currently operational in Spain and Columbia with further expansions planned.

Dave James, Justin Blake and Kate Markland discuss how if you know your ideal client avatar you can

- make informed assumptions on their personal quest

- understand what is going on for them before they make contact with your clinic

- show them the map of the journey they will go on to reach their destination

- give certainty about how your clinic will support them to achieve the transformation they are seeking

- communicate what will happen if there is a storm along the way build of trust.

Dave explains this in the context Star Wars and the Art of Story Telling.

Enjoy listening x

𝐖𝐡𝐲 𝐝𝐨 𝐜𝐥𝐢𝐞𝐧𝐭 𝐚𝐯𝐚𝐭𝐚𝐫𝐬 𝐦𝐚𝐭𝐭𝐞𝐫? 𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐝𝐞𝐟𝐢𝐧𝐞 𝐭𝐡𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐟𝐚𝐜𝐞? 𝐀𝐧𝐝 𝐡𝐨𝐰 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐜𝐡𝐚𝐧𝐠𝐞 𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧?

I am joined by the very wonderful Arfa Saira Iqbal who is a expert in digital marketing, client avatars and the psychology of buying.

Arfa talks through a very simple step by step process we can follow to translate the transformations our clinics create in to a language clients can understand.

Enjoy listening x

Scientist and religious leader, Iman Dr Usama Hasan discusses with Kate Markland

- why positivity matters and how it is contagious

- the blessings of Covid 19 and lockdown on a local, national and international level

- our mortality - the preciousness of life and value of every human - the inner challenges and sacrifices made

- appreciation and gratitude for humanity

- loving thy neighbour and thy enemy

- humans and man made items as part of nature

- simple actions we can all take to spread a little joy Usama and Kate could talk all day and many topics are covered.

Enjoy their conversation.