After a 16 year career building out digital commerce capability for companies in pillars such as CPG, Luxury, Beauty and Apparel, Katharine McKee founded Morphology Consulting, a digital commerce consultancy that creates long term profitable growth for their clients by helping them understand and adhere to algorithmic systems online.

A Forbes Next 1000 honoree and veteran in digital commerce, Katharine is a leader in ecommerce and an expert on systems, who focuses on building profitable growth models for brands and retailers. To date, Katharine has overhauled the digital go-to-market for more than 50 brands, including Fortune 500's such as Coty, Luxottica and IPG Media Brands and has sustainably increased client’s revenue up to 600% YoY.

On this episode, Katharine speaks with Priya Jain about how she got her start in e-commerce and what her career path might have looked like had she not lost her athletic scholarship due to injury.