Kathryn Strachan, Founder & CEO at Copy House, a content agency specializing in B2B tech. She joins Tea Time with Tech Marketing Leaders to dish on how AI tools like ChatGPT are influencing the writing world; and why they’re still no match for expert human copywriters.

In this refreshingly candid conversation, Kathryn and host Kerry Guard explore:

• Why niching down is actually a growth strategy
• How AI might support operations, but not a creative tone
• The overlooked power of investing in your own marketing
• What the future looks like for junior copywriters in an AI-assisted world

If you’re questioning where AI fits into your content strategy, or wondering whether copywriting still has a seat at the table, this episode will leave you grounded and energized. Feeling human again.

This podcast is powered by MKG Marketing. Finally!! A Digital Marketing agency you don't have to micromanage. Besides, growth shouldn't be this hard. 

Chapters
00:00 – Intro and Kathryn’s Background

02:30 – How Copy House Scaled in 3 Years

05:40 – Niching Down vs. Being a Generalist Agency

10:50 – From Freelance to CEO: Building a Team

15:00 – The Reality of Recruitment Challenges

18:20 – Copywriting in the Age of AI

22:00 – The Limits of ChatGPT for Tone and Accuracy

27:00 – Use Cases That Actually Make Sense for AI

31:10 – How AI Could Change Junior Copywriter Training

34:00 – Comparing Tech Shifts Over the Decades

37:00 – Kathryn’s Thoughts on AI Volume & Copy Testing

40:10 – People-First Segment: Skiing, Travel, Team Culture

45:00 – Wrap-Up and Closing Thoughts