In this episode of the Kick & Snare podcast, Michael interviews Katie Debrah, founder of Halo and Echo, a creative advertising consultancy for music, culture, and platforms. Katie shares her journey from YouTuber to marketing professional, recounting her years at Google in product and marketing, as well as her transition to becoming an independent consultant. She discusses her new venture, the HypeMuse app, which is designed to help independent artists focus more on their music than on self-promotion. Katie also discusses her involvement with Music Technology UK and the challenges currently facing music tech startups. Tune in to explore Katie's insights on the evolving relationship between tech and the music industry, her personal experiences, and her exciting new projects.

#AIinMusic #MusicProduction #HypeMuse #MusicTechnology #google

🌐 Learn more about Katie Debrah and Halo And Echo: https://www.katiedebrah.com

00:00 - Introduction to Kick & Snare Podcast

00:18 - Meet Katie Debrah: Founder of Halo and Echo

00:43 - Katie’s Journey in Marketing and Tech

01:24 - Transition to Entrepreneurship and developing HypeMuse

01:49 - Challenges and Opportunities for Independent Artists

02:33 - Katie’s Experience at Google

04:15 - The Decision to Go Independent

08:31 - Developing Marketing Tech for Artists: More about HypeMuse

21:07 - The Role of Music Tech UK

25:46 - Challenges in Music and Tech Startups

32:30 - Conclusion and Final Thoughts