In this episode, Katie Diasti, founder of Viv, shares how a shocking discovery in college about the environmental impact of traditional period products inspired her to take action. Learning that each pad can take up to 800 years to break down, Katie set out to create Viv—a brand offering earth-friendly, toxin-free period care designed to make a real difference. She talks about what motivated her to start the company, how Viv is changing the conversation around sustainability and menstruation, and what being a founder truly means to her.