Managing Marketing

Katie Saunders And David Discuss The Role Diversity, Data, Degrees And Food Trends In FMCG Marketing


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Katie Saunders is the GM Marketing at Simplot Australia. Katie and David discuss her strong commercial past and how that has helped her in marketing (as well as how it could help to improve marketing degrees); the power of retailers and how food retail is adapting to modern times; and the present and future food, consumer and data trends that are helping to shape Simplot’s approach to consumers both traditional and new.

https://www.trinityp3.com/2021/09/diversity-data-degrees-food-trends-in-fmcg-marketing/

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