<p>Ever considered stepping out of your permanent role and becoming a fractional CMO? Well, to get to grips with the benefits and the pitfalls, we decided to sit down with distinguished fractional CMO Katie Smith, to find out what the daily challenges are, how she navigates them, and how  fractional CMOs can leave their mark across multiple industries!</p>

Ever considered stepping out of your permanent role and becoming a fractional CMO? Well, to get to grips with the benefits and the pitfalls, we decided to sit down with distinguished fractional CMO Katie Smith, to find out what the daily challenges are, how she navigates them, and how fractional CMOs can leave their mark across multiple industries!

Katie Smith | CMO Convo | A day in the life of a fractional CMO

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life.

In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy.

Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

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Marketing

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

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Katie Smith | CMO Convo | A day in the life of a fractional CMO

Katie Smith | CMO Convo | A day in the life of a fractional CMO

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