In our latest episode of The Big Interview, we caught up with Katie Stabler.

She chats to us about ‘Journey Mapping’ –  why we should be doing more of it, its reality vs the perception, and what makes a good CX programme, including how it should be part of a bigger strategy, and not siloed.

She also talks about where companies get CX wrong, especially in terms of commitment (or failure to do so), and how it has to be widespread throughout the organisation.

Plus, she gives us her views on the state of the VOC market and her take on the future, including how she doesn’t necessarily agree with ‘survey fatigue’.

On a personal note, she tells us about the key people who made the biggest impact on her career, and her incredible experience on Masterchef!