Episode Summary

In this episode of Women Choosing Growth, host Tina Moser welcomes Katrina Padron, an expert in scaling businesses through strategic partnerships. Katrina shares her journey from marketing freelancer to running a successful business without the constant hustle. She reveals how partnerships can be a game-changer for business growth, allowing entrepreneurs to move beyond the grind of traditional marketing and scale effectively.

Key Topics Covered

• The challenges of scaling through traditional methods and why more team members aren’t always the answer
• How Katrina transitioned from a 17-person team to a streamlined, profitable business
• The power of partnerships in creating sustainable business growth
• Defining different types of partnerships, including referral and channel partnerships
• Real-life examples of successful partnership programs
• How to transition from social media dependence to a partnership-based strategy
• Tips for tracking partnership success and making data-driven decisions

Actionable Takeaways

1. Identify Potential Partnerships: Look for businesses, associations, or influencers whose goals align with yours.
2. Start Small & Test: Read Katrina’s blog on the 12 different types of partnerships and experiment with what fits your business best.
3. Build Repeatable Systems: Instead of hiring endlessly, focus on systems that generate leads without constant effort.
4. Track Performance: Define key metrics before launching partnerships to measure success accurately.
5. Be Patient & Committed: Give your partnership strategy at least 6-12 months before evaluating effectiveness.

Notable Quotes

• “Scaling isn’t about adding more people—it’s about creating repeatable systems.” – Katrina Padron
• “Partnerships allow you to grow without the grind.” – Katrina Padron
• “Instead of chasing social media algorithms, build relationships that bring in long-term revenue.” – Tina Moser
• “If you're spending time growing your business, make sure it's a one-to-many effort, not just one-to-one.” – Tina Moser

How to Connect with Katrina Padron

• Website: wakemeupwhenimfamous.com
• Blog on Partnerships: Direct link available on her homepage
• Newsletter: Sign up for insights and access to a media contact list
• Free 15-Minute Fit Call: Schedule a session to explore how partnerships can work for your business
• Social Media: Find her on LinkedIn and other professional networks

Women Choosing Growth Resources:

• Email: [email protected]
• Insta: https://www.instagram.com/womenchoosinggrowth/
• Website: Tina-Sue.Com
• LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/
• Facebook: https://www.facebook.com/WomenChoosingGrowth/
• Youtube: https://www.youtube.com/@WomenChoosingGrowth

Resources Mentioned

• Katrina’s blog on the 12 different types of partnerships
• VideoAsk.com – A tool for capturing authentic video testimonials

Final Thoughts If you’re ready to stop grinding and start scaling through partnerships, this episode is packed with insights you can implement right away. Download Katrina’s resource list and start building your strategic partnerships today!