Social media continues to evolve at lightning speed, reshaping how brands connect with audiences. As we navigate through 2026, the landscape is being defined by emotional storytelling, authentic connections and a strategic balance between human creativity and AI-powered innovation. The numbers paint a compelling picture: South Africa is home to 29.1.-million social media users aged 18 and above, representing nearly 65% of the adult population. Miliswa Sitshwele, Head of social media, Flow Communications unpack social media trends in 2026. Kaya FM