Social media blurs friendship boundaries: should you follow your friend’s partner, and when they break up, do you quietly unfollow?
A UK survey found 62% of people unfollowed their friend’s ex out of respect for the friend
A US study showed about 40% of people check who unfollows after a breakup.
In South Africa, social media is a big part of relationships (Stats SA reports over 80% of internet users are active on social platforms), so “unfollow etiquette” hits home. Kaya 959