Kaya Cast

In this episode, I interview Buck Dutton, VP of Marketing at Native Roots about the importance of building a brand in the cannabis industry, and how to create an effective customer journey in the process. 

Buck Dutton, a former Procter & Gamble executive, talks about the unique regulations of the cannabis industry, building a brand that reflect the lifestyle in your community and how to stand out in a competitive market. 

We also discuss the importance of bud tender education, collaborations and promotions, and how to create an effective customer experience which keeps the promise of a consistent experience every time.

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As Vice President of Marketing for Native Roots Cannabis Co., Buck Dutton develops, implements and oversees all marketing and media strategy, customer research, event sponsorships and internal branding for Colorado’s leading independent network of cannabis dispensaries. Among other things, Dutton develops long-range and seasonal omni-channel marketing strategies across all product lines and retail brands, and ensures all visual representations of Native Roots align with company values and purpose. 

Dutton brings years of high-level corporate marketing experience to Native Roots, including leadership roles within a global Fortune 50 consumer products goods corporation. His specialties include crafting scalable strategies and processes to drive growth; centering brands on the consumer experience; prioritizing creative product innovation and launches; promotion strategy and pricing; visual merchandising; strategic planning; CRM and social media strategy; data analysis; sales management; and agency management.
 
Find out more about Native Roots at:

• nativerootscannabis.com
• linkedin.com/in/buckdutton
• linkedin.com/company/native-roots-cannabis-co
• instagram.com/nativerootsdispo
• twitter.com/nativeroots303
• facebook.com/NativeRootsDispensary

#CannabisIndustry #BrandBuilding #NativeRoots #CustomerExperience #BudTenderEducation #Collaborations #Promotions #CannabisRegulations #Lifestyle #Community #CompetitiveMarketing #BuckDutton #ConsistentExperience

On this episode of the Kaya Cast Podcast, Tom Mulhern interviews Kelly Flores, the Chief Operating Officer of Wana Brands. Kelly brings her expertise in consumer goods and cannabis industry knowledge to the table to discuss the future of edibles and how brands can survive.

Tune in to hear Tom and Kelly's conversation about how the cannabis industry is rapidly expanding and how smaller brands can take a bit out of the ever growing Cannabis Industry.  

Find out more about Wana Brands at:

• wanabrands.com
• ‍linkedin.com/in/kelly-flores-90125457
• ‍linkedin.com/company/wana-brands
• ‍youtube.com/@wanabrands9237
• ‍instagram.com/wanabrands
• twitter.com/WanaBrands

Join us as we talk to Jacobi Holland, co-founder of On The Revel, an educational and community platform for the cannabis industry. We discuss cannabis technology, the future of the industry, and how New York is poised to become the epicenter of cannabis in the coming years. Tune in to learn more about the cannabis industry and its potential for growth.
 
Jacobi Holland is the Co-Founder of On The Revel, the parent company for a collection of curated educational and networking experiences democratizing information for those interested in the regulated cannabis industry. On The Revel events, known as Revelry, are conferences aimed at fostering an inclusive, collaborative, and flourishing cannabis sector. These regular in-person events along with On The Revel’s Dope People online membership community, podcast, and virtual experiences, celebrate the diverse people that have been and are currently building the cannabis industry in the aim of developing its gold-standard, with opportunities for all. 
 
Find out more about On The Revel at:

• https://ontherevel.com
• https://www.linkedin.com/in/jacobiholland/
• https://www.linkedin.com/company/ontherevel/
• https://www.youtube.com/c/OnTheREVEL
• https://www.instagram.com/ontherevel/
• https://twitter.com/ontherevel
• https://www.facebook.com/ontherevel

 
#CannabisTech #OnTheRevel #CannabisIndustry #FutureOfCannabis #NewYorkCannabis #JacobiHolland #CannabisGrowth #CannabisPotential #CannabisEpicenter #CannabisCommunity #CannabisEducation #RevelTalk

This podcast episode focuses on strategies for independent operators to survive the current phase of consolidation in the cannabis industry. Through standard operating procedures, Tommy emphasizes the importance of involving the team in decision-making and leveraging the expertise of experts to create best practices. 

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We also highlight the high turnover rate in the industry due to a lack of structured hiring processes, and the need to brace for increased competition and lower consumer demand. 

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Tommy Truong (CPA) is the co-founder and CEO of KayaPush. With over $1 Billion of payroll processed last year, Kayapush helps dispensaries scale through an easy people management platform. Tommy has helped thousands of business owners grow their companies through simplifying workforce management.  

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Find out more about Kaya Push at:

• ‍kayapush.com
• ‍‍linkedin.com/in/tommy-truong
• ‍linkedin.com/company/kayapush
• ‍youtube.com/@kayacastpodcast
• ‍instagram.com/kayapush
• ‍twitter.com/kayapush
• ‍facebook.com/kayapushsoftware

In this 2 part series we dive into Andrew DeAngelo’s 35-year journey as a cannabis industry trailblazer. He has spent most of his life advocating for legalization and helping cannabis businesses launch, grow, and scale. 

Part 2 of my interview with Andrew DeAngelo covers the journey from starting The Last Prisoner Project to developing the Andrew DeAngelo Consulting company. 

Andrew dives deep into the realities of the criminal justice system's biased war on drugs and why we need to work together to call for cannabis justice reform. LPP is working to bring innocent people out of prison and helping to establish them back in society. 

He also gives extremely valuable insights for dispensary owners to grow and scale their businesses.  

Andrew DeAngelo is a visionary leader with a proven track record of enacting systemic social change and developing best practices in cannabis. Andrew lends his vast cannabis business and political expertise as a consultant for hire to the global cannabis community at large, including several strategic partnerships with the world's leading cannabis-centric service firms. Over two decades as an activist, Andrew worked on a variety of voter initiatives which legalized medical and adult-use cannabis in San Francisco, Washington D.C, and the State of California.

As a co-founder of Harborside, Andrew has pioneered legal cannabis business processes and provided groundbreaking political engagement and thought leadership to the cannabis community — leading the design and development of gold-standard cannabis retail by innovating many “firsts” for the industry. This includes:

• Introducing CBD medicines to heal severely epileptic children
• Implementing the first lab-testing program in the history of cannabis dispensing
• Creating child-resistant packaging for edibles
• Standardizing inventory tracking
• Initiating senior outreach
• Successfully preventing the federal government from seizing Harborside in forfeiture actions against the company in 2012.

Andrew is co-founder and Chairperson of the Board for the non-profit Last Prisoner Project (LPP) and a founding Board of Directors member of the California Cannabis Industry Association (CCIA) where he served from 2013 to 2020.

Find out more about Andrew DeAngelo and his organizations:

• Andrew DeAngelo Consulting
• LinkedIn
• Twitter
• Instagram
• Last Prisoner Project
• Harborside

#cannabisindustry #trailblazer #harborside #lastprisonerproject #consulting #criminaljusticereform #socialjustice

In this 2 part series we dive into Andrew DeAngelo’s 35-year journey as a cannabis industry trailblazer. He has spent most of his life advocating for legalization and helping cannabis businesses launch, grow, and scale.

In part one of this interview, Andrew shares his insights of smoking his first joint with his brother Steve DeAngelo and the early days of cannabis. To building Harborside, the largest vertically integrated cannabis company in California.

Andrew DeAngelo, Global Cannabis Consultant & Strategic Advisor / Executive Coach

Founder of Andrew DeAngelo Consulting

Andrew DeAngelo is a visionary leader with a proven track record of enacting systemic social change and developing best practices in cannabis. Andrew lends his vast cannabis business and political expertise as a consultant for hire to the global cannabis community at large, including several strategic partnerships with the world's leading cannabis-centric service firms. Over two decades as an activist, Andrew worked on a variety of voter initiatives which legalized medical and adult-use cannabis in San Francisco, Washington D.C, and the State of California.

As a co-founder of Harborside, Andrew has pioneered legal cannabis business processes and provided groundbreaking political engagement and thought leadership to the cannabis community — leading the design and development of gold-standard cannabis retail by innovating many “firsts” for the industry. This includes:

• Introducing CBD medicines to heal severely epileptic children
• Implementing the first lab-testing program in the history of cannabis dispensing
• Creating child-resistant packaging for edibles
• Standardizing inventory tracking
• Initiating senior outreach
• Successfully preventing the federal government from seizing Harborside in forfeiture actions against the company in 2012.

Andrew is co-founder and Chairperson of the Board for the non-profit Last Prisoner Project (LPP) and a founding Board of Directors member of the California Cannabis Industry Association (CCIA) where he served from 2013 to 2020.

Find out more about Andrew DeAngelo and his organizations:

• Andrew DeAngelo Consulting
• LinkedIn
• Twitter
• Instagram
• Last Prisoner Project
• Harborside

#cannabisindustry #trailblazer #harborside #lastprisonerproject #consulting #criminaljusticereform #socialjustice

In today’s episode we will discuss the challenges that cannabis businesses face in terms of advertising and marketing their products, including strict rules and regulations and the risk of ads being taken down by platforms like Google and Facebook.

Maria Mcliggott, will offer tips and solutions for ensuring that ads are successful and reach their intended audience. We will also cover strategies for successful native content marketing, including creating a podcast or blog, working with influencers, and using buzzwords to get around restrictions on mentioning cannabis on social media platforms.

Kirsten Trusko is the CEO and Co-Founder of Emerging Markets Coalition (EMC)– an organization focused on normalizing financial services for underserved markets, currently focused on cannabis related industries. She’s spent a career in FinTech and cutting-edge financial services. Relevant to her current EMC role, previously she’s led the successful drive to normalize marginalized and/or underserved markets and helped drive advocacy to change legislation and regulation in emerging markets.

Kirsten’s pro-bono work is in anti-human trafficking – especially engaging the financial services industry to partner with law enforcement and government to find and follow the money trail.

Find out more about the Emerging Markets Coalition and Kirsten Trusko:

• Emerging Markets Coalition
• Linkedin
• Kirsten Trusko
• Payments as a Lifeline

Weiwei Fellman is the founder of Kota Botanics, a premium hemp CBD and plant-based health supplements company located in Fargo, North Dakota. Weiwei is a proud first-generation immigrant from China to the United States. Having been raised in China, she was familiar with the benefits of plant-based medicine (Traditional Chinese Medicine) for illness treatments and wellness improvement.

After leaving a stable corporate job she started Kota Organics, a premium CBD wellness retail shop in Fargo. Within a year, Kota became the largest premium CBD wellness retailer in the state of North Dakota. Their sun-grown hemp is certified organic and they partner directly with one of nation's best artisanal hemp farm in upstate, NY. From soil to bottle, Kota guarantees the integrity, transparency, and safety of all of their products.

Weiwei shares her journey of starting Kota Botanics in Fargo, North Dakota and how she is working to share the benefits of CBD within the Asian community in the midwest. She also shares her triumphs and struggles with building the largest premium CBD wellness retail operation in North Dakota.

Find our more about Weiwei Fellman and Kota Botanics:

• Kota Botanics
• Facebook
• Instagram
• Twitter
• Weiwei Fellman

Virginia is a licensed architect and is responsible for developing the in-store experience and customer journey, creative strategy, visual communication and marketing integration for retail clients.

Virginia brings over 15 years of experience in the retail, wholesale, and international markets where she has successfully developed and implemented retail strategies for global brands. She works in close collaboration across the RDC architecture, interiors, and procurement teams to provide our clients with a detailed brand experience uniquely designed to fit their needs.

In this episode, Virginia dives into some of the most successful tactics she’s used to build world class dispensaries across North America. She also unpacks what dispensary owners need to know to get the most bang for their buck when building a dispensary.

Find out more about Virginia and RD Collaborative:

• RDC Website
• LinkedIn
• Instagram
• YouTube
• Virginia Maggiore