Kaya Cast

Kaya Cast

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Kaya Cast episodes

  • Transform Your Cannabis Business: Pearls from Jamie Pearson

    In this riveting episode of Kaya Cast, we dive deep into the world of cannabis business growth and scalability with the insightful Jamie Pearson, Founder of New Holland Group. Jamie brings a rich tapestry of experience from both her extensive consulting background and her personal entrepreneurial journey. From identifying common pitfalls that keep CEOs from advancing their businesses, to discussing the nuances of handling feedback and adapting with humility, Jamie delivers an unparalleled look into what truly drives a cannabis business forward.

    Understand the delicate balance between fostering healthy conflict and ensuring team alignment, as Jamie dissects how even well-meant resistance can derail a company’s progress. She highlights the critical approach of being 'slow to hire, quick to fire,' and provides a peek into the strategic mindset that has aided her in assisting CEOs across the industry in refining their growth tactics and mastering scalability.

    Jamie doesn’t shy away from challenging topics, tackling everything from the loneliness that top executives can face, to the tricky dynamics of choosing the right time and strategy for expansion. Whether it's discussing the importance of setting clear, strategic goals or exploring potential collaborations for growth, this episode is packed with actionable insights.

    If you’re a cannabis business leader seeking to elevate your operation to the next level, tune in to learn from one of the best in the business. Discover how humility, strategic innovation, and a thorough understanding of industry challenges can pave the way for remarkable success in the cannabis market.

    Tune in now and gear up to transform the way you think about leadership and growth in the competitive cannabis industry. Don’t forget to subscribe for more insightful discussions here at Kaya Cast, your go-to podcast for cannabis business mastery.
     
    Find out more about New Holland Group at:
    https://new-holland.group/
    https://www.linkedin.com/in/jamielpearsonnhg/

    #kayacast

    40 min
  • Rolling Reforms: Cannabis & The New Administration w/ Hirsh Jain

    In this compelling episode of the Kaya Cast Podcast, we delve into the intricate world of cannabis legislation with Hirsh Jain, the founder of Ananda Strategy. Hirsh shares his insights into the evolving stance of the president's administration on cannabis and the potential impact of state-level legislative changes on federal policies, and in turn small businesses.

    Discover key insights into how Trump's softening views may align with broader changes in public perception and the pivotal role upcoming state ballots might play in reshaping the landscape. We also examine the positions of key political appointees and their likely influence on the cannabis industry’s future. 

    With an expert take on the dynamic interplay between state achievements and federal inertia, Hirsh provides a nuanced discussion on what businesses and advocates might expect in the coming years. Join us for a deep dive into the possible trajectories of the cannabis industry influenced by political climates, economic considerations, and public health perspectives.

    Listen now to stay ahead in understanding how political shifts could pave the way for significant reforms in cannabis legislation and what this means for the future of the industry.
     
    Find out more about Ananda Strategy at:
    https://x.com/anandastrategy
    https://www.anandastrategy.com/
    https://www.instagram.com/anandastrategy/

    Highlights:
    00:00 Trump's Evolving Stance on Cannabis
    01:01 Introduction to the Kaya Cast Podcast
    01:17 Federal and State Cannabis Legislation
    01:44 Trump's Influence on Cannabis Policy
    05:23 Key Figures in the New Administration
    07:22 The Rescheduling Debate and DEA's Role
    18:20 State-Level Cannabis Progress
    32:08 Challenges in Congress for Cannabis Legislation
    35:21 The Future of Hemp-Derived Products
    40:01 Conclusion and Final Thoughts

    #kayacast #anandastrategy #kayacast #politics #usa

    43 min
  • Buy, Sell, BLAZE: The Challenges of Running a Dispensary with Shahbaaz Kara-Virani

    In this enlightening episode of Kaya Cast, we sit down with Shahbaaz Kara-Virani, vice president of Growth at BLAZE, to delve into the transformative potential of the cannabis industry. As someone deeply embedded in the space, Shahbaaz shares his unique insights on why staying in the industry is not just a business decision, but a passion driven by the potential he sees in the future of cannabis.

    Listen as Shahbaaz discusses the intricacies of buying, selling, and breaking even as a small dispensary. More importantly, we dive into what the potential rescheduling of cannabis in the U.S. could mean for the industry globally. Could this be the monumental shift that takes the cannabis business to unprecedented heights?

    Join us as we explore these pivotal themes, understand the deep-seated motivations of cannabis industry leaders, and discuss what a future dominated by more conscious choices could look like. Whether you're a dispensary owner, industry professional, or just a cannabis enthusiast, this episode promises deep insights into the future strides and innovations shaping this ever-evolving industry.

    Tune in to discover how the landscape might transform in the next decade and what that means for your cannabis business.
     
    Find out more about BLAZE at:
    https://www.blaze.me/
    https://cannacquire.io/
    https://readpolarisperspective.com/

    Highlights:
    00:00 Introduction and Industry Overview
    00:33 Guest Introduction and Career Background
    00:55 Current Role and Technology Insights
    02:43 Common Mistakes and Best Practices
    05:42 Starting a Dispensary: Key Moves
    09:30 Financial Management and Budgeting
    10:52 Buying and Selling Cannabis Businesses
    20:05 Market Trends and Federal Legalization
    26:39 Final Thoughts and Contact Information

    #kayacast #blaze #cannabis

    37 min
  • Blueprint to Business in 90 Days with Hope Wiseman

    Welcome to a compelling episode of Kaya Cast Podcast, where we dive deep into the journey of scaling a cannabis business with Hope from WISECO. Since launching Mary and Main in 2018, Hope has navigated the complex cannabis industry from securing licensing to operational execution, facing and overcoming unique challenges along the way.

    In this episode, we unpack Hope’s transition from investment banking to cannabis, driven by both economic opportunities and social justice concerns. We discuss the sophisticated dynamics of the industry, the multi-layered battles of licensing and operational growth, and the insights gained from her entrepreneurial journey.

    Hope shares invaluable strategies on vendor relationships, inventory management, and the crucial importance of focusing on core business strengths amid tempting opportunities. We also delve into employee retention, emphasizing the creation of a supportive work environment and the strategic timing for expanding benefits.

    With the upcoming launch of Legal and License, Hope aims to demystify the cannabis licensing process and foster a supportive community for new entrepreneurs. Join us as she provides practical advice on everything from KPIs to customer engagement that can save new dispensary operators hundreds of thousands of dollars.

    Whether you’re an established cannabis business owner or aspiring to enter the industry, this episode with Hope offers a treasure trove of wisdom and guidance to navigate the competitive landscape of cannabis. Don’t miss this blend of personal experiences, professional strategies, and passion for the cannabis cause!

    Available on Spotify, Apple Podcasts, and wherever you love to listen. Tune in, and don’t forget to subscribe for more insightful episodes from Kaya Cast!

    Find out more about WISECO & Mary and Main at:
    https://www.wiseco.ltd/
    https://maryandmain.com/

    Highlights:
    00:00 Introduction and Quick Questions
    00:39 Starting Mary and Main
    01:06 Entering the Cannabis Industry
    03:17 Challenges and Lessons Learned
    07:38 Consultants and Vetting Process
    15:31 Inventory Management Strategies
    22:11 Overcoming the Survival Stage
    23:01 Becoming the Face of the Company
    25:37 Key Performance Indicators (KPIs)
    34:55 Employee Retention Strategies
    41:37 Launching Legal and Licensed
    44:02 Personal Cannabis Preferences
    45:02 Final Thoughts and Farewell

    #kayacast

    47 min
  • 2025: A High Year for Cannabis

    Kick off the New Year with an invigorating episode of the Kaya Cast Podcast, as we sit down with our host Tommy Truong. Dive deep into Tommy’s reflections on 2024’s highs and lows, and discover what lies ahead for the cannabis industry in 2025.

    In this pivotal episode, Tommy shares the celebratory news of KayaPush being crowned the Best Software of the Year at the Emjays, underscoring the success and impact of our mission to democratize information within the cannabis sector. Hear about the foundational goals of KayaPush in simplifying people management and the exciting innovations poised to redefine industry standards this year.

    As someone who lives by the creed of learning from the collective wisdom of others, Tommy stresses the importance of bringing in expert voices to enrich our listeners’ entrepreneurial journeys. Expect a rich discussion on upcoming projects, including a unique education series tailored for cannabis business enthusiasts. 

    This episode is not just a reflection but a roadmap to future initiatives and continued growth. Whether you’re a budding entrepreneur or a seasoned vet in the cannabis industry, join us to gain valuable insights and be inspired by the exciting developments at KayaPush.

    🕒 Tune in every Tuesday at 10:00 AM PST on all major podcast platforms to stay updated with innovative strategies and real-world advice tailored to help cannabis businesses flourish. Don’t forget to subscribe to catch every insightful episode.

    💬 Loved the episode? Reach out to us with your thoughts, or if you believe you have valuable knowledge to share, consider this your open invitation to join us on the podcast. Together, let’s build a thriving future for the cannabis industry. 

    Thank you for listening and making Kaya Cast part of your journey. Until next time, take care and keep growing!

    Find out more about Kaya Cast at:
    https://www.kayapush.com/podcast-episodes

    Highlights:
    00:00 Introduction: A Quote to Live By
    02:48 Learning from Others' Mistakes
    02:56 New Year's Resolution: Read More
    03:11 Invitation to Share Knowledge
     
    #KayaCastPodcast #KickOffTheNewYear #TommyTruong #2024Reflections #CannabisIndustry #2025Predictions #KayaPush #EmjaysWinner #DemocratizeInformation #PeopleManagement #IndustryStandards #EntrepreneurialJourney #ExpertVoices #UniqueEducationSeries #BuddingEntrepreneur #SeasonedVet #ValuableInsights #RealWorldAdvice #InnovativeStrategies #StayUpdated #SubscribeNow #OpenInvitation #JoinUsOnThePodcast #ThriveTogether #CannabisCommunity #KayaCast #ThankYouForListening #KeepGrowing

    5 min
  • Stay tuned for Kaya Cast in 2025!

    As the year draws to a close, join us for the final announcement episode of the year. In this episode, recorded as we gear up for MJBizCon – the cannabis industry's premier event, Tommy shares his reflections on a year that's been brimming with insights, growth, and community engagement. We discuss the transformative experiences from past guests who've shared invaluable tips for scaling and thriving in the cannabis business.

    As we rendezvous at booth 7012 at MJBizCon, Tommy gives us a sneak peek at what to expect from Kaya Cast in the upcoming season, focusing on the different stages of business growth—from startups to large-scale operations. Whether you're charting your first steps in the industry or planning massive expansion, this episode will get you thinking about where to channel your energy for maximum impact.

    The episode also touches on Tommy’s personal anticipation for the holiday season and the strategic planning phase for the Kaya Cast. Amidst this busy time, there might even be surprise mini-episodes, keeping the spirits high and insightful as we transition into the new year.

    If you're heading to MJBizCon, make sure to connect with us in person; Tommy would love to meet you there!

    Listen to this reflective episode to wind down your year with motivation and kickstart the new year with strategic foresight. Remember to subscribe to Kaya Cast on your favorite podcast app to keep updated with the latest on helping your cannabis dispensary flourish.

    See you in January – till then, take care and have a wonderful holiday season!
     
    Find out more about Kaya Cast at:
    https://www.kayapush.com/podcast

     
    #KayaCastYearEndReflections #MJBizConFinalAnnouncement #CannabisIndustryInsights #CommunityEngagement #BusinessGrowthTips #ScalingandThriving #Booth7012 #KayaCastSneakPeek #StartupstoLargeScaleOperations #EnergyChanneling #HolidaySeasonAnticipation #StrategicPlanning #SurpriseMiniEpisodes #NewYearKickstart #MeetTommyAtMJBizCon #ReflectandMotivate #CannabisDispensarySuccess #SubscribeToKayaCast #HappyHolidays #SeeYouInJanuary

    2 min
  • What NY Cannabis Will Look Like in 2025

    Welcome to a pivotal episode of the Kaya Cast Podcast, where we delve deep into New York's cannabis marketplace amidst its complex regulatory and business environment. Today's guest, Katie Neer of KND Group, brings an insider’s perspective to the ongoing challenges and opportunities within the state.

    In this episode, we'll explore the recent decision deeming padlocks unconstitutional and the repercussions this has on both legal and illicit cannabis markets in New York. Katie shares her insights on regulatory confusion, policing efforts, and the impact of election outcomes on cannabis policy.

    We also touch on the potential growth of New York’s legal cannabis market, projected to be worth about $6 billion, and discuss strategic measures needed to realize this vision. Katie discusses the nuances of Registered Organizations (ROs) in the state, leadership changes at the Office of Cannabis Management (OCM), and policy suggestions to enhance New York’s approach towards medical cannabis and private rights of action against illicit operations.

    Join us as we unpack these critical issues with Katie Neer, whose expertise in shaping policy through collaboration with regulators offers invaluable lessons for cannabis businesses aiming to navigate and influence policy landscapes effectively.

    Whether you're a dispensary owner, a policy maker, or simply a cannabis enthusiast, this episode offers a thorough understanding of the complexities and pivotal changes shaping one of the most dynamic cannabis markets in the U.S.

    Tune in to gain actionable insights and stay ahead in the ever-evolving world of cannabis business regulations.

    Remember to follow, like, or subscribe to Kaya Cast on your favorite podcast platform to keep up with the latest discussions and strategies for scaling and thriving in the cannabis industry.

    Highlights:
    00:00 Introduction and Overview
    00:11 Guest Introduction: Katie NIR from KND Group
    00:44 Discussion on New York's Illicit Cannabis Market
    02:36 Challenges and Nuances in Enforcement
    06:01 Policy and Legislative Updates
    12:26 Medical Cannabis Program in New York
    17:10 State of Registered Organizations (ROs)
    30:40 Current Market Overview and Future Outlook
    35:24 Rescheduling and Its Impact on the Industry
    37:25 Conclusion and Contact Information
     
    Find out more about KND Group at:
    https://www.kndgroupllc.com/
    https://www.linkedin.com/in/katie-neer-1b425414/
     
    #KayaCastPodcast #NewYorkCannabisMarket #RegulatoryChallenges #BusinessOpportunities #KNDGroup #InsiderPerspective #PolicingEfforts #ElectionOutcomes #CannabisPolicy #LegalMarketGrowth #RegisteredOrganizations #OfficeofCannabisManagement #PrivateRightsOfAction #CollaborationWithRegulators #PolicyLandscapes #CannabisBusinesses #DispensaryOwners #PolicyMakers #CannabisEnthusiasts #ActionableInsights #EverEvolvingIndustry #StayAhead #CannabisRegulations #KayaCastCommunity #Follow #Like #Subscribe #PodcastPlatform #ScalingAndThriving #CannabisIndustry

    39 min
  • Health Benefits for Cannabis Employees: Can You Really Afford It?

    Welcome back to another episode of the KayaCast Podcast, your go-to audio hub for all things cannabis business. Today, we're thrilled to have Craig Scurato from Kind Benefits join us to delve deep into the realm of employee health benefits, specifically tailored for the unique needs and challenges of cannabis dispensaries.

    Navigating health benefits in the cannabis industry can be daunting. With thin margins and fluctuating cash flows, providing comprehensive healthcare to employees can seem like an unattainable luxury for many dispensary owners. Craig brings a wealth of experience and innovative solutions that help dispensaries offer competitive health benefits without breaking the bank.

    In this episode, you'll discover:
    - The challenges cannabis businesses face with traditional health insurance.
    - Innovative tax incentive wellness programs that can be implemented from day one.
    - How voluntary benefits plans can lead to savings and boost employee health and morale.
    - The magic of hospital indemnity programs and their tax advantages specifically beneficial to the cannabis sector.
    - Strategies for leveraging the Affordable Care Act to provide cost-effective health benefits.

    Craig also walks us through the financial mechanics of these programs, illustrating how dispensaries can leverage government subsidies and tax breaks to provide essential health services without the hefty price tag. He sheds light on personalized benefits programs, which allow employees to choose benefits that truly meet their needs, enhancing job satisfaction and retention.

    Whether you’re just starting out or looking to enhance your existing employee benefits, this conversation with Craig is packed with actionable insights and creative strategies to help you build a healthier, happier workplace.

    For those thinking about taking the next step, we encourage reaching out to Craig via his LinkedIn or visiting kindbenefits.co for more tailored advice and services. Don’t forget, providing robust health benefits is not only possible on a budget, but it could be a key differentiator in the competitive cannabis industry.

    Make sure to like, subscribe, and drop a comment on your podcast app. It helps us reach more listeners like you who are dedicated to growing and scaling their cannabis businesses. Until next time, keep growing and stay green!

    Highlights
    00:00 Introduction to KayaCast
    00:11 Challenges of Offering Employee Health Benefits
    00:19 Introducing Craig from Kind Benefits
    01:13 Tax Incentive Wellness Programs
    02:05 Cost and Participation Details
    05:58 Affordable Care Act and Employee Benefits
    08:49 Personalized Benefits Approach
    09:41 Navigating the Health Exchange
    18:49 Considerations for Using a PEO
    25:29 Final Thoughts and Contact Information

    Thanks for tuning into KayaCast, the premier podcast for cannabis business insights. Visit our website to join our newsletter and stay ahead with expert tips and industry news, all dedicated to helping your dispensary thrive.
     
    Find out more about Kind Benefits at:
    https://www.kindbenefits.co/
    https://www.linkedin.com/in/craigscurato/
    https://www.instagram.com/kind_benefits/
    https://x.com/kindbenefits?s=21&t=Zbj0yLLxz5QFNMphiMjOdg
    https://www.facebook.com/BranchBenefits

    #KayaCastPodcast #CannabisBusiness #EmployeeHealthBenefits #KindBenefits #CraigScurato #TaxIncentives #WellnessPrograms #VoluntaryBenefits #HospitalIndemnityPrograms #AffordableCareAct #PersonalizedBenefits #HealthcareSolutions #PEO #CannabisIndustry #HealthcareOnABudget #GrowAndScale #StayGreen #KayaCommunity #StayInformed #ExpertTips #IndustryNews #DispensarySuccess

    27 min
  • Turn Your Dispensary into a Market Game Changer

    Welcome to a highly insightful episode of the Kaya Cast Podcast, where we delve deep into the intricacies of cannabis retail strategy. We're thrilled to host Richard McLean, the head of retail at Vibe by California, a leader in the competitive cannabis market of California.

    In this episode, Richard shares his rich experience in both cannabis and traditional retail, offering unparalleled insights into inventory management, vendor relationships, market adaptation, and much more. Discover the unique challenges of cannabis retail, from handling perishable inventory with strategic purchasing to understanding the nuanced demands of different regional markets.

    Richard explains the importance of building strong relationships with vendors to navigate the fluctuations of the cannabis market and reveals tactics for leveraging promotional items and rebates to enhance customer offerings. He also discusses the critical differences in consumer behavior across various store locations, emphasizing the need to tailor retail strategies to specific community needs.

    For those looking to expand, Richard offers sage advice on opening a second location and the importance of understanding local market dynamics and regulations. He shares his personal experiences and practical strategies for ensuring the success and profitability of new retail outlets.

    Whether you're a new retailer crafting your initial inventory strategy or an established player considering expansion, this episode is packed with valuable strategies and real-world insights to help you succeed in the dynamic world of cannabis retail.

    Don't miss this invaluable conversation geared towards helping cannabis dispensaries thrive. Tune in now and equip yourself with the knowledge to propel your cannabis retail business forward!

    Highlights:
    00:00 Introduction to KayaCast
    00:21 Guest Introduction: Richard McLean
    00:54 Understanding Cannabis Retail Strategy
    03:48 Inventory Management in Cannabis Retail
    05:28 Leveraging Supplier Relationships
    06:14 Adapting to Market Changes
    16:12 Customer Feedback and Engagement
    18:26 Expanding to a Second Location
    21:08 Navigating Local Cannabis Regulations
    22:43 Opening a Second Location: Best Practices
    25:09 Hiring and Training for Success
    27:14 Managing Multiple Stores: Key Strategies
    28:58 Customer Experience and Sales Techniques
    33:08 Effective Employee Training Programs
    37:23 Ensuring Accountability and Performance
    41:00 Conclusion and Final Thoughts
     
    Find out more about Vibe by California at:
    https://www.vibebycalifornia.com/
    https://www.linkedin.com/company/vibebycalifornia/
    https://www.instagram.com/vibebycalifornia_/
     
    #KayaCast #CannabisRetail #RetailStrategy #VibeByCalifornia #InventoryManagement #VendorRelationships #MarketAdaptation #PerishableInventory #PromotionalItems #Rebates #ConsumerBehavior #LocalMarkets #CommunityNeeds #Expansion #SecondLocation #MarketDynamics #Regulations #Success #Profitability #Dispensaries #Thriving #RealWorldInsights #ValuableStrategies #Knowledge #CannabisBusiness #CustomerFeedback #Engagement #Hiring #Training #MultipleStores #CustomerExperience #SalesTechniques #EmployeeTraining #Accountability #Performance

    42 min
  • Changing Consumption Trends: Here's What to Know

    Welcome to a new episode of the Kaya Cast Podcast, where we explore the dynamic world of the cannabis industry. In today’s episode, we have the pleasure of speaking with Amanda Reiman, Chief Knowledge Officer of New Frontier Data, a leader in consumer cannabis data since 2015. Join us as we dive deep into the evolving consumer trends shaping both emerging and mature cannabis markets and discuss strategies for competing with the enduring gray market in states like New York and California.

    Amanda provides us with an insightful look into the shift toward non-smoked methods of cannabis consumption and the developing sophistication among consumers, moving beyond just choosing between Indica and Sativa to understanding terpene profiles, potency levels, and the unique effects of minor cannabinoids like CBN. We also discuss the impact of new technologies such as nanoemulsification on the edibles market, potentially revolutionizing consumer experiences by offering faster onset times and a more manageable high.

    Further into our conversation, Amanda shares strategies for cannabis retailers to attract and increase their customer base and basket size using targeted data-driven approaches. Learn about the importance of understanding your customer demographics and preferences, and how to leverage this information to tailor offerings that meet specific consumer needs.

    We also explore the broader implications of regulatory changes on the cannabis beverage market and the future potential of consumption lounges as community-focused, safe spaces for consumption. Lastly, Amanda gives us a sneak peek into her educational project, My Personal Plants, and sheds light on the importance of fostering an informed and healthy relationship with cannabis.

    Whether you’re a cannabis business owner, industry professional, or just a curious listener, this episode offers valuable perspectives on the future of cannabis consumption and how businesses can adapt and thrive in this ever-changing landscape.

    Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

    Learn more about New Frontier Data here:
    https://newfrontierdata.com/
    https://www.instagram.com/newfrontierdata/
    https://www.linkedin.com/company/newfrontierdata/

    Find out more about Amanda here:
    https://www.linkedin.com/in/amanda-reiman-phd-msw/
    https://www.mypersonalplants.com/

    Highlights:
    00:00 Introduction and Welcome
    00:05 Consumer Behavior in Emerging vs. Mature Markets
    00:38 Shift Towards Non-Smoked Methods of Consumption
    01:58 Sophistication and Changing Demographics in Cannabis Consumption
    03:35 Challenges for Legal Retailers in Emerging Markets
    07:38 The Role of Nanoemulsification in Edibles
    12:22 Leveraging Data to Attract More Customers
    20:12 Educating on Cannabis for Sleep
    20:50 Barriers to Medical Cannabis Adoption
    22:33 Cannabis Beverage Industry Insights
    23:58 The Future of Consumption Lounges
    25:33 Historical Context of Social Consumption
    27:38 Health Risks and Safety in Consumption Lounges
    30:25 Leveraging Data for Retail Success
    36:55 My Personal Plants: A Balanced Approach to Cannabis
    42:18 Conclusion and Contact Information

    #KayaCastPodcast #CannabisIndustry #NewFrontierData #ConsumerTrends #GrayMarket #EmergingMarkets #MatureMarkets #NonSmokedCannabis #TerpeneProfiles #PotencyLevels #MinorCannabinoids #CBN #Nanoemulsification #EdiblesMarket #DataDrivenApproaches #CustomerDemographics #TargetedOfferings #RegulatoryChanges #CannabisBeverageMarket #ConsumptionLounges #CommunitySpaces #EducationalProject #MyPersonalPlants #InformedCannabisConsumption #Spotify #ApplePodcasts #PodcastListeners #CannabisBusinessOwners #IndustryProfessionals #CannabisEducation #FosteringHealthyRelationships #NewEpisode #AmandaReiman #ChiefKnowledgeOfficer #RetailSuccess #HealthRisks #Safety #FutureofCannabisConsumption #ContactInformation.

    44 min

About Kaya Cast

From the publisher's feed

Dive into Kaya Cast each week for candid conversations with the visionaries shaping the cannabis landscape. We sit down with industry trailblazers to uncover their hard-earned insights and incredible…