Bare Knuckles and Brass Tacks

Kayla Cytron-Thaler on Creativity and Avoiding "Commission Breath"


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What makes a successful SDR? And how do they stand out against all the noise?

SDR Manager Kayla Cytron-Thaler enters the ring, after having successfully gotten through to George A on LinkedIn! No really, he tried to ignore her, but she's that good. πŸ‘€Β 

George K and George A jump in, and there are real gems in this episode:

  • 3️⃣ Kayla's 3 Cs for SDR success: Creativity, Curiosity, and Coachability
  • πŸ“ˆ Understanding CISOs' "zone of resistance"
  • πŸ₯³ How to stand out, while keeping the focus on the customer
  • 🌬 How to avoid the stank of "commission breath" turning off a prospect

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Bare Knuckles and Brass TacksBy BKBT Productions

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