Our special guest on this week’s episode of Performance Delivered is Kayla Elliott, VP of Marketing at PC Matic and the Founder of ell Consulting. She is skilled in social media management, public relations, digital advertising, and content creation, holds a Master's degree in Business Administration, and currently helps small businesses that do not have a marketing or a key person in house to thrive. 

Kayla says, “Reinforce building those relationships. Realistically, over the last year, we found that face to face interaction has significantly diminished, so moving that to social media has had a huge impact on rural businesses because they're not limited to the people that walk into their store.”

We chat about adapting marketing strategies for rural businesses, as well as:

• The biggest competition for small businesses
• Client retention— how to keep your clients coming back
• Narrowing down your perfect client list
• The best ways to set up stronger organic SEO
• And more