You know what everyone loves when reading a good book? Getting to the end of a chapter and being told that the author will get in touch about the next chapter.

Yeah, you’re right. No one would buy that book.

Your buyers’ journey is like a story — and if they request a demo, that’s exactly how most companies conclude that chapter.

Your buyer would be much better served by a choose-your-own-adventure novel.

That’s how today’s guest, Kaylee Edmundson , Director of Demand Generation at Chili Piper , is approaching product demos. She joins Travis & Patrick to discuss this and other sales insights.

Also in this episode:

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