🌀EPISODE 11 : PLT, PILATES & PERFECTION: THE CLEAN GIRL ILLUSION
In this episode, we dive into PrettyLittleThing’s (PLT) rebranding and its broader societal impact, particularly in how beauty ideals shift over time.
We explore the contrast between the “clean girl aesthetic” symbolized by matcha, pilates, and minimalist luxury and the realities of everyday life.
A key discussion point is Nara Smith’s “trad wife” persona and how conservative values are subtly resurfacing in male-dominated spaces, exemplified by trends like the carnivore diet.
We also analyze how body expectations have evolved. PLT’s shift from the “baddie” era, marked by diversity and curvier body types, to a return to a thinner ideal. This transition mirrors today’s economic landscape, where recessions often bring back exclusivity and aspirational beauty standards.
Ultimately, this episode unpacks how branding, social media, and cultural shifts shape our perceptions of beauty, health, and gender roles.