Close Call: Real-world sales strategies for startups and SMBs

Keep it real: Authenticity in sales

09.23.2015 - By Steli Efti from ClosePlay

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What do you do when you’re a certain personality type - e.g. high energy, fast and enthusiastic - and your prospect is the exact opposite: deliberate, reserved, quiet. It’s common knowledge in sales that you should pace or mirror your prospect to build rapport. But should you really? http://blog.close.io/sales-fundamentals-keep-it-real-authenticity-in-sales

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