If Texas, oil and gas capital of America, doesn’t come to mind as a climate tech and clean energy hub, you need to get right. Thankfully we’re here for you. Texas has been a magnet for European climate tech startups and scaleups looking to set up shop in the US. Not just for decent music and food, but because (despite Elon Musk’s relocation there) it’s putting innovation on steroids.

With the US election looming in less than three weeks, if you’re feeling glum about the prospects for continued progress on climate solutions in the US if things go…a certain way, take heart. Texas didn’t become the US leader in wind, solar, battery, and energy market design because hyper conservatives like Ted Cruz want to save the sky. It’s the all-American motive of making that bag. So there are plenty of things that founders, regulators, policymakers, and people framing narratives around climate could learn a lot from.

In this episode - which subscribers at wickedproblems.earth received first, so sign up! - we look at Texas's remarkable shift into a leader in renewable energy and a magnet for technology companies. The discussion covers the surprising rise of wind and solar projects in the state, which has led to significant economic growth, despite its conservative political backdrop. The migration trend from San Francisco to Austin, driven by favorable tax policies and a pro-business environment, is also explored.

Journalist Kelly Eisen and Michael Lee, CEO of Octopus Energy U.S., share insights on the complexities of Austin's tech culture, and Texas's energy market dilemmas.

Highlighting innovations in energy efficiency, load flexibility, and future expansion plans, the conversation underscores Texas's pioneering role in transitioning to a decentralized and resilient energy grid. The episode emphasizes the challenges and opportunities within Texas's ambitious energy landscape and concludes with a preview of upcoming industry voices.

In Part 2, coming out soon, we bring you Quentin 'Q' Scrimshire, co-founder and CEO of battery storage software Modo Energy who moved from the UK to Austin, TX to spearhead his company's US expansion. And former Austinite Hailey Eustace, now in the UK, co-founder of the advisory firm Commplicated and with a history of helping fund early-stage companies in Texas like SpaceX, shares insights on the big chasm in startup culture between the UK and US.

But if you sign up at wickedproblems.earth you don't have to wait, and can hear all episodes ad-free as well as our whole 85-episode back catalogue of shows.

00:00 That's Right You're Not from Texas (Ep 1)

01:27 Intro

08:15 Kelsey Eisen, journalist

24:01 Michael Lee, CEO Octopus Energy USA

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