In this episode of Money First, CEO, Harman Johnston discusses how to keep customers forever with cash-boosting loyalty strategies. She shares her personal experience of losing a $10,000 client and explains the significant costs associated with acquiring new customers compared to retaining existing ones. Johnston outlines a three-step plan to enhance customer loyalty: personalising interactions, creating loyalty programs, and following up with value-added content. She emphasises the importance of loyal customers in stabilising cash flow and boosting profits. Additionally, she provides actionable insights, such as sending personalised thank you notes, which can lead to significant financial gains and stronger client relationships. The episode concludes with a weekly takeaway, encouraging listeners to send a personalised gesture to a loyal customer and observe the impact.

 

00:00 Introduction to Money First, CEO

01:00 Keeping Customers Forever: Cash Boosting Loyalty Secrets

01:22 The Cost of Losing Customers

02:30 Loyalty as a Cash Flow Strategy

03:44 Three-Step Plan to Build Customer Loyalty

05:26 Overcoming Challenges in Customer Retention

06:06 Weekly Takeaway: Strengthening Customer Connections

06:44 Conclusion: Start Building Loyalty Today

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🔗 Where to Find Harman:
Website: www.blubookkeepers.com.au
Instagram: @blubookkeepers

Facebook: @blubookkeepersau
TikTok: @profitwithharman
LinkedIn: Harman Johnston

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