Customer service is essential to any business and the wedding industry is no different; but, sometimes saying ‘no’ is just as important as saying ‘yes.’ In today’s episode, I describe two experiences and lessons I’ve learned: 1) why client satisfaction means being a co-conspirator in a bride’s secret and 2) what holding personal items will do to your wallet. Together with Alison Burry, my podcast co-host and event consultant, we will make it clear that saying ‘yes’ and saying ‘no’ are equally important in the event planning business.