In this episode of Keeping Businesses in Business, we sit down with Lisa Laird to discuss the strategies behind building a stronger sales process, improving performance, and creating a system that helps businesses close more deals. Lisa shares valuable insights on sales strategy, pipeline management, accountability, and how business owners and sales teams can build better relationships with potential clients.

Lisa Laird is a sales strategist, speaker, consultant, and the author of The Closer, a practical guide focused on developing the mindset and strategies needed to win more business and build lasting client relationships. She is also the creator of SalesProTracker, a platform designed to help sales professionals track performance, manage pipelines, and improve accountability.

With a focus on sales leadership, revenue growth, and measurable results, Lisa helps professionals and organizations become more effective closers and create repeatable sales systems that drive success.

Tune in as we break down the journey from prospect to client and learn how the right sales process can help keep your business growing.

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Can marketing really make or break your business? In this episode of Keeping Businesses in Business, Thomas Fontes sits down with AnaMaria Bech of Scene It Creations and Viva Nola Magazine to discuss why consistent marketing is one of the smartest investments a business owner can make.

They cover the connection between marketing and your financials, why tracking your return on investment matters, the power of digital content, and how the right strategy can fuel long-term growth. Whether you're relying on word of mouth or ready to build a stronger brand, this conversation will help you understand how marketing and accounting work together to create a profitable business.

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In this episode of Keeping Businesses in Business, host Thomas Fotes is joined by Haley Norton for a conversation all about profit acceleration for small business owners. From increasing revenue and improving cash flow to knowing when to raise prices, cut costs, or expand, they break down practical strategies that help businesses grow smarter, not just bigger.

Tune in for real conversations, honest insights, and actionable tips designed to help business owners maximize profitability while building a business that actually works for their life and goals.

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Scaling a business sounds exciting… until you realize growth is not always the goal. In this episode, we dive into the real questions every small business owner faces: Is there actually room to grow, and do you even want to?

We’re talking about the signs it’s time to open a second location, how to know when a client relationship is doing more harm than good, and the tough realization that not everyone is your ideal customer. We also unpack the pressure entrepreneurs feel to constantly expand, and why sometimes keeping your business smaller, simpler, and more profitable can be the smartest move of all.

Whether you’re trying to scale, stay lean, or figure out what success really looks like for you, this conversation is packed with honest insight, practical advice, and real-world perspective for business owners at every stage.

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In this episode of Keeping Businesses in Business, we’re breaking down the numbers every business owner needs to understand to stay in control and make smarter decisions.

If you’ve ever felt overwhelmed by your financials or unsure what you should actually be looking at, this episode is for you. We’re covering the basics of business accounting in a way that’s simple, practical, and easy to apply no accounting degree required.

We’ll walk through key concepts like revenue, expenses, profit, and cash flow, and explain what they really mean for your day to day operations. You’ll also learn which numbers matter most and what to actually pay attention to on a regular basis.

This episode is a straightforward look at the fundamentals so you can better understand what’s going on behind your numbers and where your business stands.

What would you like to hear about next?

What would you like to hear about next?