Google's implementing one of its largest-ever changes in how it determines page rankings. And for one of the first times, the company has given notice and details on how things will change.

Cognito digital experts James Hannaford in London and Jade Bestley in New York sat down to talk through the update and what it means for companies. With the vast majority of web traffic, even in finance, coming through Google, to maintain awareness its vital to fix website issues ahead of the launch.

James and Jade walk through the challenges and what can be done.