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Keeping Score episodes
- How analytics are changing the NFLNFL Broadcaster Cris Collinsworth discusses his company Pro Football Focus and the increasing role data and analytics are playing in the sport. He also gives his take on why the New England Patriots have become such a successful team. Plus, why NASCAR is in need of new stars as Dale Earnhardt Jr. prepares for retirement.
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22 min - Monetizing the Dallas Cowboys brandDallas Cowboys Chief Operating Officer Stephen Jones talks about what his family has done to try to maximize the value of the team and increase its connection with fans. He also discusses his father Jerry’s leadership and the role of the NFL in positioning the team and the league for success. Plus, why Seattle could soon land an NHL or NBA team and why Canadian viewership is rising during this year’s NHL playoffs.
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29 min - Why Major League Baseball loves seeing NFL, NBA games online
Major League Baseball President of Business and Media Bob Bowman explains why he wants other sports to provide their games to viewers on any device. He also discusses the role team owners have in growing the league’s digital presence. Plus hear Rick Horrow’s take on the lawsuit Saint Louis filed against the NFL and the renovations at Churchill Downs.
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25 min - Keeping social scores with Shawn SpiethJordan Spieth’s father Shawn Spieth of MVPindex talks about some of the top athletes on social media as tracked by his company. He also discusses how the relationship between endorsers and advertisers is evolving due to social media. Plus, why the NHL isn’t going to participate in the 2018 Winter Olympics and the sudden athletic prowess of Las Vegas.
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23 min - Sneaker wars get personalReebok President Matt O'Toole talks about how the shoe company tries to develop marketing that is emotionally engaging in an effort to sell more personalized and customized products. He also addresses its approach to the competition and why Reebok is moving its headquarters to Boston from the suburbs. Plus, why the Raiders’ move to Las Vegas won’t end up costing Nevada taxpayers much and why NHL players may not participate in the next winter Olympics.
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28 min - A renovation to get fans off the couch and into seatsThe Chief Operating Officer of Indian Wells Tennis Garden Steve Birdwell discusses the site's renovation and its purpose. The California facility hosts the BNP Paribas Open each March. Plus, our take on the impact of the World Baseball Classic and a look at the impact of this year's NCAA Men's Division I Basketball Tournament.
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21 min - Thriving without Kevin DurantOklahoma City Thunder Senior Vice President Brian Byrnes discusses how the organization has persevered and succeeded after losing its star player to free agency. He also discusses how technology has changed the relationship between the team and ticket holders. Plus, a look at the money flowing through the NCAA Men’s Basketball Tournament.
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31 min - The rise of women’s sportsFormer WNBA President Val Ackerman on the growing role of women in sports from dedicated leagues in the U.S. to increased participation in the Olympics. The commissioner of the Big East Conference also discusses her current role, including the challenges of working in the sports business.
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17 min - Streaming sports success as NeuLion roarsCo-Founder of digital video broadcasting company NeuLion Chris Wagner discusses its growth and work with the NFL and other sports leagues. He also talks about the latest efforts to make money from the viewing audience. Plus, a discussion of how Snap and other tech companies may play a bigger role in providing sports coverage and the continued growth of Major League Soccer.
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33 min - NASCAR’s drive to attract younger fansPhoenix International Raceway President Bryan Sperber discusses the moves the sport is making to draw younger fans. He also talks about the nearly $200 million dollars parent company International Speedway Corporation is spending to enhance the experience for fans at the Arizona facility. Plus, how UK and U.S. sports leagues are following each other’s lead when it comes to sponsorship deals.
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32 min
About Keeping Score
From the publisher's feed
Sports Business Analyst Rick Horrow talks with the playmakers, deal makers and rule makers in the world of sports. Plus, he gives his take on items in the news using his 30 years of experience doing…
deals for teams, leagues and players in the $750 billion business of sports. See acast.com/privacy for privacy and opt-out information.