Keeping Score

IMG Golf executive Ken Kennerly on how golf tournaments suffer financially from the absence of Tiger Woods who is recovering from injuries. He also discusses what it takes to manage the Honda Classic tournanment. Plus, hear my thoughts on the latest problems facing daily fantasy companies and the newest sport coming to the U.S. in a big way in this week’s episode of Keeping Score.

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Levi Strauss CEO Chip Bergh talks about the why he wanted the Levi’s name on the new San Francisco 49ers stadium which is where Super Bowl 50 took place. He also talks about the benefits to his brand. Plus, hear my thoughts on DraftKings’ move into Europe in this 32nd edition of Keeping Score.

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Former NFL Commissioner Paul Tagliabue talks about what the Super Bowl means to him and some of the current-day concerns surrounding the game. He also talks about the international growth of the sport and some of the highlights of his tenure with the league. Plus, hear about the high price of tickets for Super Bowl 50 and how sponsors are trying to gain the most exposure for their brands in the week’s edition of Keeping score.

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Nicktoons Executive Vice President Keith Dawkins discusses the relationship between Nickelodeon brands and sports leagues. The kid-focused networks have a partnership with the NFL for Super Bowl 50. He also talks about the increased consumption of content on tablets and smart phones. Plus, my take on moves by the NFL and NBA to attract a larger audience overseas in this 30th episode of Keeping Score.

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You’ve heard of golfer Jordan Spieth, but his father, Shawn, may be even more influential in the world of sports business. His company, MVPIndex, gives companies like Under Armour insights into just how influential athletes, teams, and leagues are in the world of social media. In this week’s episode of Keeping Score, we talk about Jordan’s latest deal and talk with Shawn about his company and his relationship with his superstar son. Plus more on the growth of sports sponsorships.

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Former Anheuser-Busch marketing executive Tony Ponturo explains what he learned overseeing Budweiser’s sports advertising for more than a decade, including lessons from running commercials during the NFL’s big game. He also talks about his work to place ads inside stadiums and put a value on them based on how often they are seen by the television audience. Plus, my thoughts on the winners and losers as the NFL’s Rams move from St. Louis to Los Angeles -- all in this week’s edition of Keeping Score.

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Super Bowl 50 Host Committee CEO Keith Bruce talks about the technological innovations developed for the big game in February, plus the committee’s effort to give away $8 million. He also discusses the work among the various cities in the San Francisco Bay Area to make the game and the events surrounding it a resounding success. Plus, hear why the fact you haven’t heard much about the upcoming UEFA EURO 2016 is a good thing and more in this week’s edition of Keeping Score.

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Arizona State University Athletic Director Ray Anderson explains why he thinks the number of college football bowl games will decline. Plus, he discusses what he learned from his experience as an NFL executive and agent. Also, hear my picks for the top sports business stories of the year as we close out 2015 on this episode of Keeping Score.

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National Lacrosse League Commissioner George Daniel talks about the success of his league in drawing fans and its effort to broaden its media exposure. He also discusses lessons learned over the NLL’s 30-year existence. Plus, hear my thoughts on the NFL’s latest round of negotiations for broadcast rights and how a Pancake is working for Waffle House in this edition of Keeping Score.

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Phoenix Mayor Greg Stanton discusses the economic benefit to his city from hosting events like the Super Bowl. He also discusses the effort to build a new stadium downtown. Plus, hear how some NBA and NHL clubs are hoping The Force is with them and my thoughts on the planned makeover of hockey’s Florida Panthers in this week’s edition of Keeping Score.

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