Social media is an incredible thing. For many of us, without it, we simply wouldn't have a career. But it does have its dangers too…and they can't be ignored. That's why we invited Dr. Brian Boxer Wachler, MD and TikTok influencer, onto Social Pros to discuss how he balances his career on social with his in-person experiences and relationships.

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Full Episode Details

The title of our show is Social Pros…but we rarely talk about the social 'cons'.

We all know how popular social media is, not to mention how important it is for modern society. Our jobs literally depend on it!

But, today's guest Dr. Brian Boxer Wachler, MD & TikTok influencer, joins Social Pros to discuss the dark side of social and how to create a healthy balance between staying active online and holding strong relationships off it.

Brian explains his big break on social, when he realized he was big on TikTok and how his content has evolved.

Plus, he discusses his book, Influenced: The Impact of Social Media on our Perception, explains the benefits and dangers of social media and how he evaluates success on social.

In This Episode:

• 3:52 – How Dr. Brian first got started on social media
• 6:20 – The moment social media clicked for Dr. Brian
• 8:23 – How Dr. Brian's social media content has evolved
• 10:06 – Why Dr. Brian decided to come up with his own metrics for TikTok
• 14:14 – Taking a balanced view of social media
• 16:29 – What led Dr. Brian to write his book
• 21:55 – How to avoid getting too sucked into social media
• 23:41 – How to avoid social media burnout
• 27:09 – The warning signs of social media addiction
• 32:02 – Dr. Brian's one tip for those wanting to become a social pro

Resources:

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Follow Dr. Brian Boxer Wachler on Twitter
• Follow him on Instagram
• Follow him on TikTok
• His book: Influenced: The Impact of Social Media on our Perception

Visit SocialPros.com for more insights from your favorite social media marketers.