Keeping Technology Simple

Are you a blogger? It's a proven fact that blogging, when done properly, is a major factor in driving traffic to your website, whether for personal or professional purposes.
Today's guest is Joseph Grano, the President and CEO of Next-Mark, LLC., which provides marketing strategy and communications solutions to businesses throughout the United States and internationally, is the co-founder of The Healthcare Marketing Institute, a widely published author, public speaker, and executive performance coach and facilitator.
Joe has more than 20 years of communications experience, having held executive management positions in the healthcare, technology, and financial services industries.
Join Jim and Joe in a discussion on the importance of blogging, the role it plays in Social Media, and what makes up a successful blog.

Today's guest is Robin Colner, the Founder and CEO of DigiStar Media, a digital marketing and social media agency that specializes in helping businesses and professionals increase revenues using effective social media management, search engine optimization and mobile marketing strategies. Robin is also an adjunct instructor at Fordham University where she teaches the undergraduate core course, “The Business and Practice of New Media” in the Professional Studies in New Media program. She is a frequent speaker and seminar instructor on the subject of How Businesses Drive Traffic, Leads and Sales Using Social Media and Mobile Marketing.  An MBA graduate of Wharton, Robin has more than 20 years of hands-on strategic marketing experience, working for advertising agencies as well as Fortune 500 corporations.
Join Jim and Robin in a discussion of Pinterest, one of the many social media tools businesses have embraced.

Have you been a victim of a computer virus or "phishing?" Do you understand how to protect yourself from malicious attacks?
Phishing is one of several e-mail frauds which contain legitimate looking messages in an attempt to gather personal and financial information from recipients. Typically, the e-mails appear to come from well known and trustworthy  websites, and in many instances, include company logos.
Join Jim Blue in an encore discussion about how to minimize the risks and what to do if you have been victimized.

Nearly 50% of all cell (mobile) phones in the US are smartphones. Which mobile apps should you have? A mobile app is an Internet based software application that runs in a smartphone, tablet or other portable device.
Mobile apps have changed the way we live. Since we are living in a mobile world, being able to access information on the road has become part of our everyday lives.
Join Jim Blue in a discussion about which mobile apps you should have as well as many that you might want to add to your mobile device.

The number of baby boomers, born between 1946 -1964 is over 77 million - 25% of the population of the United States. During the next 15 years, the number of people over 65 is expected to double.
Boomers and seniors are the most affluent demographic group and are expected to outspend younger adults by over one trillion dollars this year.  While the Age of Technology has made  it easier to communicate and access information, most boomers, as well as seniors, are still on the wrong side of the Great Digital Divide.
Join Jim Blue in a discussion on what boomers and seniors need to know about the new technology and how to bridge the Digital Divide.

Today's guest is Gail Sophia Edgell, the owner of 360Menopause.com and co-founder of HolisticMarketingMentors.com. She is also co-host of ‘Magnificent Menopause and Beyond’ Blog Talk Radio show, and the co-author of the books Mastering Your Wellness Business and ‘What the Hell is Happening to Me?’ menopause series.
Gail has implemented hundreds of corporate wellness initiatives in Fortune 500 companies and started the largest personal training and corporate wellness consulting practice in her county over 12 years ago.
Join Jim and Gail in a discussion of why YouTube should be an integral part of your marketing strategy for attracting clients and increasing your profits.

What are QR codes and why have they become a key mobile marketing tool?
Today's guest is Casey Ford, one of the founders of Tappinn, one of the leading platforms used in mobile marketing to consumers with QR codes.  The company launched in 2009 and has already put together some of the most innovative mobile tagging campaigns with top brands like Tag Heuer, Serta Mattress, Dunlop Sports and Tissot Watch.  Tappinn QR codes are some of the first mobile codes to be used in the U.S. and have been positioned in advertising as diverse as ads on the front page of The Wall St. Journal and USA Today, signage and store widows on New York’s 5th Avenue and the on the hood of Danica Patrick’s Nascar racecar. 
Join Jim and Casey in a discussion about the evolution of QR codes and why they have become an integral part of the "New Marketing" age.

As a parent, do you have the basic computer skills to maintain contact with your college student? Does your technology support your efforts, and do you have the most cost efficient systems in place? 
The chances are that your child may be more up-to-date on the latest technology than you. It is important that you discuss a strategy to communicate in a cost efficient manner.  If your child is studying thousands of miles away, or perhaps in another country, you don't want to incur telephone charges that might approach the cost of tuition!!
Join Jim Blue in this encore presentation on what parents need to know in order to maintain contact with their college bound children.

Are you concerned about the security of your data on your computer and mobile devices?
Today's guest is John Simek, the Vice President of Sensei Enterprises, Inc. John has a national reputation as a digital forensics technologist and has testified as an expert witness throughout the United States. He holds many technical and forensic certifications. He is a co-author of nine books and hundreds of articles and speaks frequently on legal technology, information security and electronic evidence throughout the country. Mr. Simek is also the co-host of the Legal Talk Network podcast “Digital Detectives.”
Join JIm and John in a discussion on what measures you should be taking to insure the security of your data.

Is all your data on your computer backed up? What happens if suddenly your computer crashes, is stolen, or destroyed? Are you manually backing up your documents, pictures, videos, etc. whenever you get a around to it?
Last week my main computer died. It simply would not start up and I subsequently found out that everthing on the hard drive disappeared. However, because I had a backup plan in place, nothing was lost.
Join Jim Blue this week, along with a business professional and college student, to discuss what they have done to protect their data.