2GB's bad, no terrible, no really awful week, what went wrong for PwC and Facebook, and one of the perils of working in PR - whether you manage an in-house team or work in an agency, public relations professionals tend to be demanding and not leave a significant amount of time to spend future-gazing or pondering the trends that will shape our industry.

Fortunately there's a range of resources out there for PR professionals to pick up and utilise in their day-to-day work, from university research reports like the USC Annenberg's Global Communications Report through to reports from Australian and global agencies on the trends that will shape the evolution of PR. Join Jackie Crossman, one of the Authors of Red Havas' Res Sky Predictions, David Leahy, PR Consultant at Volt and PR Lead at JDRF, and David Skapinker, the Head of ANZ at Telum Media for a deep dive into the PR news of the fortnight.