(off the) TalkTrack

It's measurement month - again - and (off the) TalkTrack is back to answer your most pressing questions. This year we're going to take a deep dive into the difference between measurement and evaluation, the challenges of accurately measuring the impact of communications on reputation and the possibilities that artificial intelligence offers to the communications industry.

This special episode is a little longer than usual, but is well worth it for this important discussion on what really constitutes the cutting edge of measurement today. Jjoin John Croll, CEO & Co-Founder at Truescope, Asha Oberoi, Insights & Reporting Lead at Streem and Mark Weiner, Chief Insights Officer, Cision for this entertaining discussion with (off the) TalkTrack host Shane Allison, CEO at Public Address.

2020 hasn't been fun for anyone. Well - apart from those who invested in purchasing pandemic insurance, before the pandemic. For the season finale, we're going to look back at what we've lost as an industry, look at where the industry is going and the tech stack that will take us there.

Hear from Stuart Wragg, Strategy Director at Herd MSL, Jye Smith, Director at Doublestar and co-hosts Shane Allison and Mylan Vu as they dive into the future for the industry, discussing everything from strategy, to media relations and more.

The past ten years has been fairly revolutionary for the public relations and communications industry. Sling & Stone has been there for every moment of it, and to celebrate turning ten this week, (off the) TalkTrack is joined by CEO & Founder Vuki Vujasinovic.

Hear from Vuki and co-hosts Shane Allison and Mylan Vu as they dive into what ten years at the bleeding edge of technology and startup culture is like, the challenges of attracting and retaining talent, and the next evolution in communications.

The pandemic has placed demands on every aspect of business operations across the world, and the responsibility for managing these pressures and then communicating them inevitably lands on the CEO.

So what has it been like leading through these unprecedented times, how has it changed the C-suites approach to communications, and what is it like launching a new product in the middle of the first global pandemic in 100 years? Join Fred Schebesta, founder of Finder and co-hosts Mylan Vu and Shane Allison as they dive into the expected and unexpected challenges of leading through a pandemic.

The government's cutting funding, the media landscape is shrinking and yet, communications is more than ever playing a critical part in society, through our role in public health, corporate communications and change management.

Join Symon Madry, Practice Head, Technology & Business at Red, and co-hosts Mylan Vu and Shane Allison to discuss whether it really is a good time to become a PR professional and the opportunities for graduates and interns in a pandemic.

We're starting to see some green shoots in PR agencies with an increase in hiring and movement across a range of sectors. But this doesn't mean that there aren't challenges in the sector, with communications strategies up-ended by the second wave.

Join Skye Lambley, Group MD at Herd MSL and co-hosts Mylan Vu and Shane Allison to discuss the change of pace in agency, the rebalancing of the communications workforce and pitching during one of the greatest crisis the world has faced in one hundred years.

There is an industry stereotype that journos find PRs frustrating and annoying, and vice versa. Over the past six months, COVID has accelerated some of the structural changes in the media landscape we've faced over the past ten years, with restructuring, redundancies and titles being closed as a result.

This, coupled with the broader definition of 'PR,' continues to force the journo/PR relationship to evolve. Where does this relationship sit now, and where will it head in the future? Join Azadeh Williams, Founder and Managing Partner, AZK Media, David Skapinker Head of ANZ, Telum Media and co-hosts Shane Allison and Mylan Vu as they unpack the current state of play and predict where the industry will be moving.

Join Shane Allison, CEO of Public Address and the co-host of (off the) TalkTrack, Mylan Vu, founder of Vu Consulting, Leigh McClusky, PRIA National President and Richard Brett, CEO of opr for a discussion on education, communications and the skills required from PR graduates in the future.

This week (off the) TalkTrack is diving into the question of why Dan Tehan, the Education Minister, wants an agriculture graduate writing his press release, the future of communications degrees and the impact on the profession as a result of the costs of an arts degree going up by 113%.

It's no secret - the public relations landscape isn't particularly diverse. Does this feed into the types of people that the public relations industry puts forward as spokespeople and impact our landscape? Similarly, would more diversity in the journalism industry impact what everyday Australians associate with concepts like 'leader', 'expert' and 'trustworthy'?

Join Kimberley Lee, Director of BRAND PR SOCIAL, and Antoinette Lattouf, Director of Media Diversity Australia and Senior Journalist at Network 10, and co-hosts Shane Allison and Mylan Vu to discuss how diversity - or lack thereof - in the PR, communications and journalism industries and shaping our society.

The COVID-19 crisis has made and broken many agencies and shifted the traditional agency/in-house debate as many professionals look for the stability and security of in-house roles. What does the future of the agency look like, and who will be staffing it?

Join David Brain, Co-Founder of Sticky Beak and Board Member of Enero Group, and co-hosts Shane Allison and Mylan Vu to discuss how the coronavirus pandemic has disrupted the agency landscape, the skills to get ahead and stay ahead in this environment and how the industry will adjust to stay relevant and profitable long-term.