What is the role of communications in solving the trust deficit? In this episode of TalkTrack, Shane Allison, CEO of Public Address, sits down with Richard Brett, CEO of OPR Agency; Nicole Webb, Founder and CEO of The Impact Agency; and Craig Badings, Partner of SenateSHJ to discuss the role of public relations in rebuilding trust in these uncertain times.
This episode offers critical insights into the importance of purpose-driven communication and the responsibilities of communicators in today's decentralised economy of trust. Our guests ask: how can we as communicators counsel and manage our clients in an increasingly transparent environment? What role can PR play in restoring authenticity, honesty, and trust on behalf of our clients?
Craig Badings from SenateSHJ on why 2019 is the time to be in communications: "We live in the most exciting era for PR professionals given the amount that's available to us in reaching different stakeholder groups." 03:23.
Richard Brett from opr on the need for greater transparency across every communication channel and at the front line: "Everything is transparent today. We have an absolute duty to be truthful at all times."
Nicole Webb from Impact Agency on the importance of selecting clients who have a strong understanding of the role of PR: "Any client that comes to us and uses PR as a verb we walk away" 14:38.
Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.
Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.