The rise of the mobile-first consumer provides a greater-than-ever opportunity for brands to build loyalty, enhance their competitive position and increase revenues through personalized mobile services delivered to the right customer, at the right time, on their path to action. However, the delivery of these types of services relies on consumer willingness to share private personal and contextual information, like demographics, location, and interaction history. To a large extent, this consumer willingness is something that has been assumed by brands so far. This assumption, in fact, is wrong, according to a recent multinational, multi-industry primary consumer research study. This session will look at how brands can work to prove the value of personalized services to build trust and keep up with the requirements of today’s mobile-first consumer.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/