Beg Borrow & Steel

Keeping Your Marketing Skills Sharp - With Mark Mitchell, Whizard Strategy


Listen Later

“We don't have enough contractors. They're in this situation where many of them don't really have to aggressively go after business because there's so much business out there. They need to keep their sales and marketing skills sharp.

If you want to be good at something, you need to keep practicing it.

You talk to golfers, and they'll regularly practice to stay in shape. All of a sudden, if business is so good, I can stop selling for a year. It would be like somebody not playing golf for a year, and then wondering why they aren't that good the next time they play. They need to hone and keep those skills sharp.

Facing shortages of materials, longer lead times, increasing prices can end a shortage of labor.”



...more
View all episodesView all episodes
Download on the App Store

Beg Borrow & SteelBy Quality Edge