In this episode of Give It A Nudge, Steve sits down with Jevon Le Roux (CEO) and Tahir Rauf (CTO), co-founders of Keeyu, to talk about the single most expensive question in e-commerce: "Where's my order?"

With 40% of all support tickets relating to delivery status and 56% of customers churning after just one bad post-purchase experience, the stakes have never been higher. Jevon and Tahir explain how they built a system to monitor 28 different failure points across fragmented software systems. This moves the industry from reactive resolution to proactive prevention.

The results? A massive 90% reduction in complaints and a 29% drop in workforce costs for their pilot customers.

Jevon shares his background in high-pressure retail ops where he saw teams spending half their day manually searching for orders. Tahir breaks down the technical challenge of connecting a "spaghetti stack" of legacy systems. Together, they are proving that while it takes 4 hours to fix a problem, it only takes 1 hour to prevent it.

Timestamps:

• 00:00 – Intro: The 56% Churn Stat & The Where’s My Order Nightmare
• 01:58 – Jevon & Tahir’s background: From Fintech & Retail to Founders
• 06:58 – The Problem: 28 failure points across 8 different systems
• 08:35 – How Keeyu Works: Moving from Reactive to Proactive
• 12:00 – The “4 Hours vs 1 Hour” Efficiency Rule
• 15:15 – It Can’t Be Done: Tackling the integration spaghetti
• 18:15 – The Pilot Results: 90% less complaints, 29% lower costs
• 21:00 – Raising Capital & The Plug-and-Play Architecture
• 34:00 – Steve’s horror story (and why manual support is dying)
• 38:15 – Services as Software: Redefining the industry standard
• 40:00 – The Founder Dynamic: Why Jevon said “I’m in” in one second
• 42:50 – Closing thoughts

Links:

Connect with Jevon → https://www.linkedin.com/in/jevonleroux/

Connect with Tahir → https://www.linkedin.com/in/tahirrauf/

Keeyu → https://www.keeyu.com/

Connect with Steve → https://www.linkedin.com/in/stevegrace/

The Nudge Group → https://thenudgegroup.com/

Give It A Nudge Podcast → https://www.youtube.com/@giveitanudge/

The Trouble With People → https://thetroublewithpeople.substack.com/