In this episode, we sit down with one of golf instruction’s most recognisable voices to unpack how a former snowboarder from Vermont became one of the most diversified coaches in the game. Keith gets brutally honest about the mental rewiring it took to stop filling his calendar with back-to-back lessons and start thinking like a business owner — and the friend/mentor who helped him see it.

We get into:

•Why being an outsider to traditional golf coaching was actually his biggest advantage
•How 2,700 Instagram posts cured his introversion (kind of)
•The ping pong paddle, the props, and why keeping it stupidly simple is actually the hardest skill to master
•The moment a Skillest notification showed “Tony Finau has sent you a message” — and what it proved about social media as a real-time resume

If you’re a coach still cramming online lessons in at the end of the day, or telling yourself you’ll start posting next week — this one’s for you.