As an ad ops leader, what are the biggest challenges you wish you could solve?

For Keith Candiotti, viewability was at the top of the list. During his tenture as Director of Ad Operations at the New York Daily News, Keith learned a lot about building high performing ad ops teams and optimizing the team's tech stack and processes. 

Building on that experience, Keith went on to found Optimera, a company that began by focusing on helping publishers to optimize viewability and has since evolved to provide a wide range of services aimed at improving ad revenue and performance.

From how to work with a direct sales team, to differentiating your direct business from your programmatic offering, Keith shares his insights on what it takes to lead a best-in-class ad operations team.