A former entrepreneur and publisher with expertise in social psychology, Keith Paulusse has been an advocate of social justice and a staunch defender of disadvantaged Australians. His book, Big Bunches At The Jam Factory: We Are Only Dead If We Are Forgotten, recounts the journey of young gay men, their loved ones, and families who all turned his South Yarra flower shop, Big Bunches, into a vibrant community of optimists during the dark days of the HIV/AIDS epidemic in the early 1980s.