Wharton's Barbara Kahn and Dr. Americus Reed speak with Keith Sheldon, the President of Entertainment & Brand Management for Seminole Gaming and Hard Rock International, about Hard Rock International's new "Unity by Hard Rock" Loyalty Program and the star-studded ad campaign.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Keith Sheldon, the President of Entertainment & Brand Management for Seminole Gaming and Hard Rock International, about Hard Rock International's new "Unity by Hard Rock" Loyalty Program and the star-studded ad campaign. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Keith Sheldon, the President of Entertainment &amp; Brand Management for Seminole Gaming and Hard Rock International, about Hard Rock International's new "Unity by Hard Rock" Loyalty Program and the star-studded ad campaign. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Keith Sheldon from Seminole Gaming and Hard Rock International

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Marketing

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Keith Sheldon from Seminole Gaming and Hard Rock International

Keith Sheldon from Seminole Gaming and Hard Rock International