Today I wanted to let you know about you about some exciting new programs and events that we have planned for luxury agents in 2017.

First, we’re going to kick off our Luxury Lunch and Learn series at Breakers West SP in beautiful West Palm Beach. Every other month on the second Tuesday, we’ll open our doors to any luxury agent who wants to learn more, earn more, and network with other luxury agents.

Additionally, we have some outstanding industry events planned for you during the year.

We will highlight companies that focus on working in the upper-tier market and learn about their products and tools that help you assist affluent buyers and sellers better.

“

We have some great events planned for luxury agents throughout the year.

”

We’re also going to bring in speakers that will help you manage and build your luxury business.

If you’re interested in attending these events or learning more, click here to set up an appointment with me. I’d be happy to share more details with you.

I look forward to hearing from you soon!

Pricing luxury real estate is a complicated process. There are a lot of factors that determine the value of such properties, and today, I wanted to key in on four of the most important ones:

Pricing luxury property is both a science and an art. If you're interested in learning more about joining our luxury sales team, click here to set up an appointment with me. Until then, make it a great day!

The luxury home seller is going to expect high-quality, high-impact marketing for their distinct property. How do you achieve this type of marketing?

The first thing you want to do is hire a professional photographer to highlight and showcase the lifestyle of the property. You will also need a floor plan, a virtual tour, and aerial photography. Professional brochures, social media, and print advertising are also key components of your marketing package.

“

Marketing your luxury listing.

”

You may also consider networking in the right social settings with the target market that will be able to purchase that type of property. It’s also important to consider networking with other luxury agents. The key to marketing your luxury listing is exposure, exposure, exposure.

If you have any questions about how to market your luxury listing, feel free to give me a call or send me an email. Have a productive day, and I hope to hear from you soon!

When working with a luxury buyer, it’s important to understand their wants and needs.

Of all luxury buyers, 57% own more than one home. This gives them a lifestyle advantage, and Palm Beach County is one of their favorite places to own a second or third home.

The size of the home is not as important to this group as the amenities are. They will overlook up to a 1000 square feet of room just to get the amenities that they enjoy. Lots of luxury buyers, when asked, prefer to have a smart home over a green home. It’s not hard to see why—this gives them the advantage of monitoring their properties from many different locations.

“

Luxury buyers demand the very best.

”

As an agent, keep in mind that luxury buyers demand the very best. They want to know about the lifestyles of the neighborhood, the first homes that come onto the market that meet their criteria, and overall housing trends. Most importantly, luxury buyers want to be treated with personalized service every step of the way.

Pay attention to detail and you will earn the trust and loyalty of the luxury buyer.

If you have any further questions about luxury buyers, please don’t hesitate to give us a call or send us an email. We would be happy to help you in any way we can!

At Keller Williams Realty, we’re looking for new luxury agents to join our group of real estate consultants.

I am thrilled and excited to be a new addition to this market center in Palm Beach County. After 16 years in the real estate profession working for two different franchise companies, I did it. I made the move, and I have to say, Keller Williams Realty is more than I expected.

I’ve come on board as the Director of Luxury Agents. I’m now looking forward to expanding our luxury division, working side by side with luxury agents, and providing them with powerful marketing tools and resources that will enhance and advance their real estate businesses. It is our desire to raise the bar of service in the upper-tier home market. We’re looking for professional, talented luxury agents to join this exclusive, elite, sophisticated group of real estate consultants.

Our luxury membership benefits include luxury-branded websites, lead generating materials, and the opportunity to network with luxury agents in the area and around the globe. Additional opportunities include our vendor relationships, the KW luxury magazine domain (which is distributed to affluent clientele online and in print), promotions and discounts from Tiffany & Company for closing gifts, plus our exclusive partnership with the who’s who in luxury real estate. Not to mention the fact that every one of our luxury listings goes into Proxio Pro and is shared with more than 600,000 real estate professionals around the world.

“

Together we will go further.

”

We value our agents and treat them with the utmost respect. Our market center provides an environment where you will be motivated and inspired to be the best that you can be. Keller Williams Realty knows how to be successful, and they lead by example. As the largest real estate company in the world, they definitely have leverage and influence in the real estate industry. Our luxury division is a multi-million dollar referral network.

You know what they say: if you can’t beat ‘em, join ‘em.

If you are interested or have any further questions, please don’t hesitate to give us a call or send us an email. We look forward to hearing from you.