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February 17, 2025

Kelli Jones: Are You in Danger of Losing Your Brand?

29 minutes

In this conversation, Abbey Crane interviews Kelli Jones, a trademark and contract lawyer, discussing the importance of trademarking for businesses, the differences between trademark and copyright law, and the impact of AI on legal practices. Kelli shares insights on the risks of not trademarking, the costs involved, and the necessity of having well-drafted contracts. The discussion emphasizes the need for legal protection in business to ensure growth and sustainability.

Key Takeaways:

Trademarking is essential for brand recognition and protection.

An LLC does not provide ownership of a brand name.

The first to file a trademark has the strongest rights.

AI-generated content may not be legally owned by the user.

Contracts should address all potential scenarios to avoid disputes.

Trademark registration can take over a year to complete.

Legal advice is crucial for effective contract drafting.

Budgeting for legal needs is important for business planning.

Rebranding due to trademark issues can be costly.

Understanding the difference between trademarks and copyrights is vital for business owners.

Interested in working with Kelli or want access to her templates? Click here!