Kelli Jones shares her journey in starting her firm, discusses the ideal client, and explores the challenges in trademarking. Topics include the right time to trademark, costs, DIY vs hiring a lawyer, conducting trademark searches, monitoring for infringement, and trademarking names vs logos.

(0:00) Introduction of guest Kelly Jones

(0:22) Kelly's inspiration for starting her firm

(1:14) Identifying the ideal client and challenges

(2:14) Deciding the right time to trademark

(4:16) Limitations and scope of trademarking

(5:12) Costs involved in trademarking

(6:13) DIY vs hiring a lawyer for trademarking

(7:27) Importance of conducting a trademark search

(8:21) Ongoing monitoring for trademark infringement

(10:31) Trademarking names vs logos