The Tactical Leader

Kelly Bonn on Branding, Hiring, and the Human Factor


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Guest: Kelly Bonn — Navy veteran, retained executive recruiter, executive coach

Location: The Centre Club, Tampa

Episode in a sentence


From small boats in the Med to C-suite searches in boardrooms, Kelly unpacks modern hiring, executive presence, and why your LinkedIn should teach—not trumpet.


What we cover


Kelly’s Navy path (Italy, small boats unit, coxswain/engineer) and the through-line to recruiting


Retained search vs. contingency—and why “human” beats “process”


Branding that works: educational posts, clear profile, and consistent presence


Posting cadence/windows that reach senior decision makers


Building a talent flywheel with employee advocates (and how to bonus them)


Interviewing that actually reveals judgment and fit (ditch lazy behavioral scripts)


Diversifying revenue streams so a weird year doesn’t sink you


Why the job market feels strange—and the signals it’s warming


Playbook & Tactics


Intro line: “I’m an executive coach and a headhunter. I help companies hire and leaders land.”


Three questions to ask in interviews:


“What would your current manager say about you?”


“What did you like most/least about your last role?”


“What’s the biggest challenge in the first 90 days here?”


LinkedIn content rule: educate > advertise. Case-style posts win.


Best posting windows (for exec audiences): Sun late AM/early PM; Mon late PM; Tue late AM.


Book pick: Captivate — Vanessa Van Edwards.


Offers & Resources


Kelly’s giveaway: Executive Bio + 1 hr coaching (leadership/job search) or hiring-manager interview training.


Services: retained search (Sr. Director → C-suite), executive coaching, resumes/executive bios, LinkedIn optimization.


Keep up with us


Tampa: monthly third-Tuesday meetups at The Centre Club


Clearwater: monthly wellness workouts


Message “TAMPA” to get reminders and invites.

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The Tactical LeaderBy Zack A. Knight

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