What does it take to thrive in a family business within a male-dominated industry? Kelly Roepkae from Y-Yard, Illinois, joins us to share her compelling journey from an aspiring elementary educator to a pioneering figure in automotive recycling. Raised in the heart of her family’s business, Kelly vividly recounts childhood memories of bidding on vehicles and learning practical skills alongside her parents. Her story is rooted in perseverance, family legacy, and a passion for innovation, which she now channels as one of the newest board members at URG. Kelly offers a candid look at her personal and professional growth, emphasizing the significance of empowering team members and navigating gender dynamics in the workplace.

Listeners will gain insightful lessons on balancing family relationships with professional roles and the evolution of management styles from traditional to inclusive. Kelly opens up about the intricacies of leading a family business, including challenges like managing perceptions as the "boss's daughter" and the strategic transition to an entrepreneurial operating system. Through her leadership, Y-Yard has embraced a culture of loyalty and collaboration, aligning company values with hiring practices to minimize turnover and foster employee dedication. The essence of Kelly’s story is about building a supportive network within the industry, where competitors are allies, and growth is a collective endeavor.

Technology plays a central role in this narrative, highlighting how AI and innovations are transforming the automotive recycling landscape. Kelly sheds light on both the challenges and opportunities presented by electric vehicles and how global events have influenced industry dynamics. By staying informed and agile, Kelly ensures that Y-Yard remains at the forefront of the industry, with exciting expansion plans reflecting a commitment to efficient operations and growth. Tune in to discover how Kelly's journey inspires future generations to embrace adaptability and pursue excellence in both personal and professional realms.