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Kelsey Purcell: Crucial Conversations for Creative Marketing Leaders

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Kelsey, a Marketing Communications Director at Entro Security, spills the tea:
- Her unconventional path to marketing (which started in high school)
- Nailing brand position and standing out
- Working with visual creative and neurotypical learners
- Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews. 

This episode is soooo good (pinky promise). 

Sharing some links with love: 
- Learn more about Entro security: https://entro.security

- Connect with Kelsey to catch her weekly security news updates (coined as Sunday Scaries): https://www.linkedin.com/in/purcellkelsey/

- Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing. Nerd out on PPC, SEO, and tailored strategies for B2B SaaS orgs.  https://mkgmarketinginc.com/

- Want to be a spill the tea with Kerry? Be a guest on Tea Time? Connect with Kerry on LinkedIn: https://www.linkedin.com/in/kerryguard/

  • (00:00) - Intro
  • (02:50) - Where are you now, Kelsey?
  • (05:00) - reminiscing about how Kerry and Kelsey got into Marketing
  • (06:30) - Looking back (unconventional path to Marketing)
  • (10:05) - Marketing is always flowing
  • (14:40) - Different types of learners
  • (17:00) - Deciding how and where to speak to customers?
  • (19:25) - Building a marketing foundation
  • (22:05) - When to park great ideas and pivot
  • (24:04) - What does your marketing foundation look like?
  • (26:45) - Foundation. Iterate. Create. Review. Take Risks. Expand Ideas.
  • (29:30) - Nailing positioning and standing out
  • (32:20) - Putting a marketing spin on internal presentations
  • (36:00) - Who are the people behind the ICP?
  • (38:00) - Convert tech solutions into something easy to absorb
  • (42:50) - Street interviews. How will you create it?
  • (48:30) - Live Q&A with viewers
  • (01:02) - What brings you joy?
    • ...more
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