Kendrick Lamar's recent achievements have further solidified his position as one of the most influential artists of his generation. His latest single, Not Like Us, has not only dominated the charts but has also set records that will likely stand the test of time. The track, released in 2024, debuted at number one on the Billboard Hot 100, marking a major milestone in Lamar’s career. This was his third number-one single overall but his first to debut directly at the top spot. More impressively, the song maintained its number-one position for an astonishing 21 weeks, surpassing the previous record held by Lil Nas X’s Old Town Road, which had a 20-week reign. Such an achievement demonstrates not only Lamar’s ability to craft culturally significant music but also his unique command over the rap and hip-hop industry. The overwhelming success of Not Like Us can be attributed to multiple factors, including its hard-hitting lyrics, its production value, and the social and musical context in which it was released. The song resonated deeply with fans, partly due to its direct confrontation of contemporary issues within the hip-hop world, including his ongoing rivalry with Drake. The feud between the two rappers reached new heights in 2024, and Not Like Us was widely interpreted as a diss track aimed at Drake, which only fueled public interest. Feuds in the hip-hop industry have long been a driving force behind some of the genre’s biggest hits, and Lamar’s ability to turn conflict into a record-breaking moment speaks to his artistry and influence. Following the success of his chart-topping single, Lamar took the industry by surprise when he announced the release of his album GNX in November 2024. The album’s arrival was met with immense anticipation, and it did not disappoint. GNX debuted at number one on the Billboard 200, moving 319,000 equivalent album units in its first week. This feat marked Lamar’s fourth consecutive studio album to debut at the top, following the critically acclaimed Mr. Morale & the Big Steppers, DAMN., and To Pimp a Butterfly. What made GNX particularly remarkable was the way in which it seamlessly blended Lamar’s signature storytelling with innovative production and deeply personal lyricism. The album contained several standout tracks, three of which simultaneously occupied the top ten positions on the Billboard Hot 100—an unprecedented accomplishment for a rap artist. The success of these songs highlighted Lamar’s ability to appeal to both mainstream audiences and dedicated hip-hop purists, a balancing act that few artists can maintain. His lyrical depth and thematic complexity, combined with his ear for compelling beats, have allowed him to maintain an unparalleled level of consistency in an industry where trends change rapidly. The cultural weight of GNX also contributed to its commercial triumph, with fans and critics alike praising Lamar for continuing to push the boundaries of hip-hop while staying true to his artistic roots. Beyond his achievements in recorded music, Lamar also made history with his performance at the Super Bowl LIX halftime show in February 2025. The event, held at the Caesars Superdome in New Orleans, was groundbreaking in multiple ways. Lamar became the first solo rap artist to headline the halftime show, a testament to how far hip-hop has come as a mainstream cultural force. The performance was nothing short of spectacular, drawing a record-breaking 133.5 million viewers, the highest viewership for a Super Bowl halftime show in history. His setlist featured a mix of classic hits and new material from GNX, creating a performance that was both a celebration of his past and a bold statement about his continued relevance in the industry. While the halftime show cemented his reputation as a generational artist, Lamar’s year was also marked by a widely publicized and increasingly personal feud with Drake. The tension between the two artists had been simmering for years, but in 2024, it boiled over into one of the most intense rivalries in modern hip-hop. Lamar and Drake exchanged a series of diss tracks, with Not Like Us serving as one of the most powerful statements in the ongoing battle. The feud went beyond music, leading to legal disputes, allegations of defamation, and accusations of streaming manipulation. Despite the controversy, Lamar’s artistry remained at the forefront, with fans and critics largely viewing his contributions as more impactful than those of his rival. Lamar’s impact was further recognized at the 67th Annual Grammy Awards, where he enjoyed a historic night. Not Like Us swept multiple categories, winning Record of the Year, Song of the Year, Best Rap Performance, Best Rap Song, and Best Music Video. Such dominance at the Grammys reaffirmed Lamar’s place among the greatest artists of his era. His ability to consistently deliver both commercially successful and critically acclaimed music is a rare feat, and his Grammy wins underscored just how much of an impact he has had on the industry. Throughout his career, Lamar has demonstrated an unwavering commitment to artistic integrity, using his platform to address social issues, personal struggles, and the evolution of hip-hop. His recent accomplishments serve as yet another reminder that he is not just one of the best rappers of his generation, but one of the most important voices in contemporary music. From breaking chart records to delivering electrifying performances, Lamar continues to set new standards for what a hip-hop artist can achieve. His influence extends far beyond sales and streaming numbers—he shapes conversations, challenges expectations, and continually redefines the boundaries of the genre. As the music industry evolves, Lamar remains at the forefront, proving that true artistry can coexist with mainstream success. Whether through his chart-topping singles, record-breaking albums, or historic performances, he continues to push the culture forward. In a time when trends often dictate success, Lamar stands out as an artist who dictates his own path, setting new benchmarks along the way. With a career that shows no signs of slowing down, his recent achievements are not just milestones but indicators of an even greater legacy still in the making. This has been a Quiet Please production. Head over to Quiet Please dot A I to “Hear What Matters”