Kendrick Lamar highlighting his hometown burger joint in his "Not Like Us" video is paying big dividends ... as the folks at Tam's Burgers say they're stacking bread and cheese, just like their signature dish!

TB manager Lauro Hernandez and his son Bryan Noe tell TMZ Hip Hop ... customers have been flooding their Rosecrans Ave location in Compton all weekend, after K. Dot released the smash music vid on July 4.

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