Our special guest on this week’s episode of Performance Delivered is Kenneth Burke, the VP of Marketing at Text Request, a software company that helps businesses increase profits through powerful text messaging software. He’s received awards for his work in psychological research and sales, and has helped dozens of businesses, from pre-launch startups to billion-dollar companies, achieve their goals.

Kenneth says, “At the end of the day, the North Star should be what's bringing you the most new sales opportunities. If you're in marketing in particular, a lot of times you can't control the sales conversations, but you can control who you're targeting, how you're bringing them in, and where you're choosing to spend your time and effort.”

We chat about bootstrapping a start-up, as well as:

• Honing in on marketing tactics that actually work
• Steps to finding your first customer
• Optimizing the evaluation of KPIs
• The best tools for a young company
• The differences in approach between start-ups and venture-backed companies
• And more