Talking with Kenny Pordon today, and got some really great insights about the sports industry. When he got his start in marketing for the NFL it was a temporary position, but once it was wrapped up they gave him a suggestion. 'You should sign up for this junior marketing program over here, you'd be perfect for it!' And wonder of wonders: they were right. This set him on an interesting path that he's enjoying sprinting down every day. Over the years he's learned what it means to make a fan out of someone. And he's learned the importance of building that fanbase for your whole team, not just a single player. There are some lessons here that can tie back to marketing as a whole, and even into company brand and employee loyalty. This, along with his Elite Marketing Tip have some neat applications that can help you starting today. LinkedIn is a self-proclaimed LinkedIn junkie so find him on there anytime and reach out. Let's jump in.